2011 blog review – Viewed about 2,500 times in 2011.

Automatic analytic helps in fine tuning your blog strategies.  At end of the year it is a good idea to analyse the social media work.  Here is a cool summary, that I would like to share with you.

The WordPress.com stats has prepared a 2011 annual report for this DNSERP blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on.  See the report to learn more.  Don’t you think this is interesting?

Social media in ERP and CRM solutions

ERP & CRM integrates social media sites

Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs.

BatchBlue’s Batchbook CRM software is #1 and stands out as the most social solution, with social media support a central feature of its design. Indeed, BatchBlue bills itself as “Your social CRM.”  SugarCRM in its latest release has added social capability, but in a limited form, essentially allowing you to include “Activity Streams” to monitor Twitter and Facebook feeds.

• This, however, is only a portion of the social networking integration that Batchbook provides. For example, its social media SuperTags allow you to display a contact’s blog posts, tweets, and other feed items alongside their contact history.  As our user reviews show, customers appreciate Batchbook’s unique social media integration and organization features, including its dashboard and SuperTags.
• Another differentiator is each vendor’s focus on small business. “BatchBlue was created with one goal in mind: to create useful, user-friendly software for small businesses.” As users attest, BatchBlue is devoted to the customer experience and offers extremely easy setup and use, as well as exceptional support.
• SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management (CRM) system that is available in both open source and Commercial open source applications.
• Sugar’s functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.“The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums.

Bottom Line: SugarCRM is an excellent product with a full array of CRM features that has been augmented by a limited degree of social media support. For small businesses looking for the most extensive social media integration, plus ease of use, exceptional support, and the lowest cost, Batchbook seems the clear choice.

Try both for FREE and decide.

SAP ERP Modules

SAP ERP Software intro

SAP ERP Modules introduction: This short presentation introduces SAP ERP modules – FI CO HR BW QM MM PS PP SD.

Enterprise Resource Planning software is a software to manage business that links business processes automatically.

View this document on Scribd

Meet today’s challenges in finance with industry-leading financial management software in SAP ERP Financials. Complete, industry-specific, scalable and global – SAP ERP Financials enables your teams to address changing financial reporting standards, improve cash flow, and manage financial risks.

*SAP logo belongs to SAP.  This is reproduced here for education and training purpose only.

Click here to learn about other MNC ERP software packages such as Microsoft Dynamics, Oracle, etc.

I like the punch line of SAP “The best-run businesses run SAP” – what do you say?

WordPress Blog is launched by the leader Anna Hazare

Anna blogs on WordPress: यापुढे याच ब्लॉगवरुन मी आपल्याशी वेळोवेळी संपर्क साधणार आहे.

Social activist Anna Hazare has launched his blog in Marathi, Hindi, and English using the WordPress digital platform.

Actually the post will be done by Parulekar Raju and Kuvalekar Vijay.  This is a good example of out-souring your blog activities.  WordPress is a popular digital platform to make your Website using the Web 2.0 technology.

We recommend blog strategies as follows:

Blog is one the important digital platform for social media strategies.

1. sign-up or subscribe blogs pertaining to your industry, read and comment.
2. Read blogs pertaining to your target market.  Find professionals who are blogging regularly and try to establish relation with them and plan a public relation strategy with them.
3. Publish your own (company) blog to interact in timely manner with your target audience.

• Blog best practice:

  • Recommended best practices for Business Blog.  1) Prepare a document containing guidelines and rules 2) Use blog monitoring technology – e.g. Blog analytics and  3)  Plan periodic training to all staff, especially sales and marketing professionals to leverage the power of interactive websites, that is called Blog.

  • Educate the stake holders.  Enterprise wide training should be planned and HR can keep track who has attended, number of hours, etc.  Appoint chief of Blogging ( a person who will also control passwords).  Make sure CEO and other senior management also is attending the training sessions, even if they are not planning to use.  This is to ensure everyone understands the risks and rules of using social media web sites.

  • The aim is to ensure users use the sites like LinkedIn, facebook, or twitter in a responsible way.  It is necessary to educate them about the consequences of not following the rules and guidelines.  You must have noticed that people use email with disclaimer footer in emails because they know it is legal, etc. However, the blog posting is also like email, a written electronic record.

  • It may be prudent to make individual sign a document that they have read and understood the blog rules.  Interactive sites use email id and secret password to restrict access.  It is necessary to have a clear idea about the passwords and control of using email id.

    Here is a video demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

• We will help you in using the blogs and social media marketing techniques effectively.  You should try blog instead of traditional methods of print advertisements, Television, Yellow Pages, and so on.  All together it is a lot of work, but it is well worth it, and it does pays off at the end.  There is a lead time of three to six months for your blog to catch-up.  So what are you waiting for?  Go ahead start your own blog using Google’s Blogger or WordPress because it is free and it is fun.  There are many blogs targeting the emerging market in India.

• Links to Anna Hazare blogs:

http://annahazaresays.wordpress.com/  and in English https://annahazaresays.wordpress.com/category/post-in-English/

IT training @ Belgaum, Karnataka, India

Organized by the Institute of Management & Research and Varnaaz.

Date: Saturday, September 17, 2011.  Venue:  IMER, Hindwadi, Belgaum, Karnataka, India.

Zaveri will speak on the subject of Social Media Marketing

IT training program for small and medium size companies

 

View this document on Scribd

In SAP ERP conference, Dabbawala explained supply chain management

Supply chain management without software ?

Mumbai Dabbalwala has six sigma

Learn about this amazing organization
 which got six sigma.
They deliver even in rainy season in Mumbai, India,
 without any excuse.

View this document on Scribd
Here is a short presentation of 15 slides.
Let us know if any of you have actually
 experienced this 'lunch box' service.

ERP software for hospital – Fortis

Q&A: Shivinder M Singh, MD, Fortis Healthcare (India).

Q&A: Shivinder M Singh, MD, 

Standardisation affects the cost by virtue of the fact that you don’t have to replicate the same process in a number of places. You can reduce the number of jobs at the front end. You can standardise them, it gets easier as you go along. The quality improves and errors, a major cost in healthcare, reduce. The idea is that if I have a hospital in a tier-3 or a tier-4 market, and it runs on the same system, it’s cheaper for me to run it.

We are doing this project, called Project Next, which, in a nutshell, is hospital-wide ERP. It’s costing us a bomb, roughly $5 million. But that’s across the entire network and it’ll put everything on the same platform, front and the back-end. By virtue of having scale, you can actually do more and you can do it cheaper.

“ I take the 600,000 villages in the country and link each to a network which has got an emergency response. The villager has the basic diagnostic facility to figure if he has a problem early enough. And there is a preventive structure in place where there are annual health-checks and other such mechanisms”.

Bad news for Connecticut (USA) based Amazon associates

Amazon # 1 e-Commerce web site

Unfortunately, the budget signed by the American Governor Malloy contains a sales tax provision that compels Amazon to terminate referral program for Connecticut-based participants effective immediately. It specifically imposes the collection of TAXES from consumers on sales by online retailers – including but not limited to those referred by Connecticut-based affiliates – even if those retailers have no physical presence in the state. New tax law is unconstitutional and counterproductive. It was supported by big-box retailers, most of which are based outside Connecticut, that seek to harm the affiliate advertising programs of their competitors. When the Government interest interferes business, business will go elsewhere.

• Amazon is the most successful online E-commerce company in the world.  Amazon is the King of e-Commerce business.  A $34 billion online empire made of click & mortar.  It is just the beginning.  Amazon is one of the most admired companies in the world.

• When a business buys from another business it is called Business-to-Business (B2B) online shopping.  Both B2C and B2B online shopping are forms of e-commerce.  Amazon.com is B2C site where consumers are buying directly from the business (manufacturer).

  Some fast facts about #1 retailer in the world:

  • An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. The process is called Business-to-Consumer (B2C) online shopping.

  • Amazon Prime offers FREE shipping (for a ~ $79 yearly fee) is a hit with consumers that gives Amazon repeat sales across its many categories.

  • Amazon has ~ 33,700 employees.  Amazon was founded in 1994 by Jeff Bezos as an online book store has now become the internet’s largest retailer.  Please click on any of the link below to enter the official website of Amazon.

    Click here to visit the online store http://www.dnserp.com/Kindle.htm

    According to amazon management email:  ”As a result of the new law, contracts with all Connecticut residents participating in the Amazon Associates Program will be terminated today, June 10, 2011. Those Connecticut residents will no longer receive advertising fees for sales referred to Amazon.com, Endless.com, or SmallParts.com”.

Do you think this kind of development is good for online business in general and in particular for the Amazon associates? Your comments will be appreciated.

Blog guidelines for effective Social media optimization

Here are some tips for your business blog

1. Most blog platforms like WordPress or Blogger (from Google) are free for basic services.   However, you need to invest time.  If someone gives you a rosy picture take it with a pinch of salt.   Blogs once started cannot be stopped nor can pace be slow.   You have to update and service the comments.   You must plan a strategy and define a business process  for reaping the benefit of the social media sites.

2. It is necessary to give due priority to social media sites and inform others in the marketing department.  The company blog is important communication taking the legacy website to the next level.   Commit sufficient resources such as people and time.

3. It is necessary to identify the ‘audience’ to target the social media campaign.  Incidentally,  you will soon find out audience is actually now not mere listening but going to take active part in your website by uploading their comments, likes, sharing the post with their contacts and so on.   You have just learned another lesson that blogs are not for passive audience like your passive website but an active and participating customers or prospects.   Be careful, you are dealing with real people in real-time.

4. Some team members may find blogging an odd way to spend time (sometime they think it is a waste of time).  All this can be avoided with a formal training and positive involvement.   It may be necessary to show the marketing team the integration of Twitter and blog or linking Facebook with blog and so on.   It is recommended that the directives come from the top management, CEO or the Director.   It is necessary to prepare a guideline document before embarking journey in to the blogosphere.

5. I have published several PowerPoint presentations on the subject of ERP which can be viewed free.  Many people have told me that they have used them in their ERP projects.   Eventually the blogs and websites will get higher ranks because the same will have good traffic, more unique visitors and less bounce rates.

6. Spend time may be just ten / fifteen minutes but regularly on reading blogs of other competition companies.  Compare web analytic reports.   You have to measure and benchmark your own social media initiative and that of your competition companies.   Figures and numbers will help you to improve your social media optimization plans.  Unless you measure you cannot improve.  Most digital platform gives analytic reports, e.g., YouTube insights or WordPress stats.

7. Social media optimization is actually offshoot of the SEO.  You need to select appropriate topic for the posts.  You need to dwell on selecting the keywords so that search engine will index your blog and display your blog page.  Sounds familiar, like SEO here also you need to take care of the ‘spiders’ (or crawlers).   If you are not sure, take help of experts who are already using digital platforms like Facebook, LinkedIn, and Twitter etc.   Remember, your blog may be linked by another blog or your tweet may be retweet by your followers.

8. Spend adequate time on the research of the key words and key phrases your target audience is most likely going to use.  This needs to get included into your posts.  The trick is that search engine should find them and index it.  At the same time do not use key phrases in artificial way.  Keep the tone and the matter real, because it is read by real people besides the robots.

9. Here is the paradigm shift.  Share your knowledge with the readers.   It is not easy and simple change in attitude, because earlier people used to pay for getting the knowledge, now you have to publish it free.  The reward is that people will appreciate and always come back because you have given away useful information.

10. Assign role and responsibility.   This is called R & R matrix.  Who is going to write a post and when.   Daily or weekly, whatever is the duration the team must keep the blogs live.   Many time senior executive takes initiative in the beginning and later the enthusiasm dies down.   In such case it may be a good idea to outsource the task to professionals, but still needs interaction.  Because you know your industry the best.   You still need to give inputs about happenings in your organization.   Assign editorial leader, identify core group of bloggers within the organization, who are constantly thinking up new post ideas, writing and editing.   Two or three writers can share the load and the result will be better because you will get a balanced blog.

    Your comments are welcome, let us discuss further, what do you think of these tips?  Would you like to add some more?

How to make an animation movie

You can make an animation movie easily with no previous experience as such.

A digital platform is available for making an animation movie. You type something; they turn it into a movie.  This revolutionary approach to movie-making is based on an almost universally held skill — typing.

Steps: You need a script.  Decide one character or two.  Type in the dialogs.  You may select some options like background music, action, etc. The sound   Preview and edit if necessary.   Finally upload to YouTube.

Sounds simple?  Because it is simple.  This digital platform is called “xtranomal”

Let me quote based on the site:  ”Xtranormal’s mission is to bring movie-making to the people.  Everyone watches movies and they believe everyone can make movies.  Movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century.

Design your own scene.   The site offers a variety of artistic sets and actors to fill your stage, camera angles.  Unleash your inner “Producer & Director”.  You can frame your action by selecting a pre-defined camera shot, making and saving your own setup.

That is the power of the digital platform.  Techies would like to call Web two point zero.  You can make your own content, edit and distribute all over the world.  Everything is in the cloud.    For instance, I have a subtle message in this short ( ~ 4  min.) clip about corruption.

You can use this idea for training, education or marketing purpose on the net.  .

I am sharing this digital platform with you because I think you can convey your message using cartoon character more effectively. Do not hesitate to contact me for any support. What do you say?   Please leave your comment.

Reference: http://www.xtranormal.com