Social Media Marketing course – 21, 22 April, Pune, India

KTA Educare

Social Networking websites represents millions of online users on the planet.  Among social media communities this is an ideal ground for advertising.

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

As a smart professional, you know you should tap in to social media marketing, ramp up your Search Engine Optimization [SEO] efforts and work on your website.   KTA EDUCARE has organized a training program to help business owners navigate online growth.

 For whom?

This course is for anyone interested in advertising and marketing (multinational) corporate types, small businesses, educators, and everyone in between

• Marketers who already us Facebook, etc., but wants greater success.
• New marketeers and IT professionals who wants a kick-start.
• Entrepreneurs seeking to promote their products and / or services in social media space.
• Marketing agencies
• Professors who would like to first learn and then teach the subject: Digital Marketing.
• Advertising agency and public relations officers seeking an edge in social media marketing.
• SME who wants more friends, business, and prominence for their brand.

Attend these classes and discover:

• Simple ways to improve your internet presence and do viral marketing.  How to instantly improve your website effectiveness.
• Where you should spend your online advertising money.  The easiest ways to engage in social media.

Ultimately, you will learn many fast and easy ways to grow your business online:
Moreover, you can do it all without having to become an expert in IT.  With this background in mind let us understand the new way of marketing using the internet technologies called ‘Digital Marketing’ or commonly known as ‘Social Media Marketing’.   Techie people will call it Web 2.0 technology.

Facebook, Twitter, LinkedIn, WordPress, YouTube

How many days?

Day one is introduction, discussion, case studies, question / answer and actual demo of TEN digital platforms.  Day two is hands-on where you can actual get started with social media websites.  The second day is optional; however, participant must attend the first session to be eligible for the second practical session.  On second day, you must bring your laptop to experience the thrill of social media. OR share PC with a buddy.

When?  DAY 1 – Saturday, April 21, 2012.  DAY 2 – Sunday,   April 22, 2012.

  Time? Both days 10:00 a.m. to 5:00 p.m.

 Venue for the course?

KTA EDUCARE, Behind D-mart, Opp. Sadanand Resort, S. No. 106/1, Baner Road, Pune – 411 045, India.  Google Map Link http://g.co/maps/dnr7a

For more info call: Mr. Chandrakant Golcha +91 78752 96000

OR Prof. Jyotindra Zaveri on +91 94223 38019.

• Hurry, limited seats.
• Benefit:  This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.

Frequently asked questions:  Why social media campaign?

Answers:  Social media marketing campaign is required for the following key reasons:

1. Marketing technique beyond the search engines using Web 2.0.
2. Sales and marketing executives can easily update networking sites, no need to go to Internet programmers.
3. Create e-marketing campaigns that will dramatically increase traffic to your site.
4. Maximize ROI by getting web analytics reports, to give you visibility in your target audience.

• Questions about ‘Social Media Marketing’?  But you do not know whom to ask?  Here is a chance to stay ahead of competition.  No previous experience or knowledge about internet technologies required.
• Efficient sales and marketing professionals are ones that communicate well.  Learn all about viral marketing from Mr. Zaveri who has mastered these Web 2.0 technologies.
• You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites.  Do not worry this is not computer program course.
• Accelerate your career.  By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.

About organizers

KTA EDUCARE has an enlightening academic ambience, world-class infrastructure, well qualified and experienced faculty members, value based education, corporate social responsibility – combined together have prepared our participants real professionals.  We have mastered the holistic approach in using I. T. for business management.  We specialize in internet branding of organization, product, services or individual.

About faculty

Prof. Jyotindra Zaveri is specializing in Internet Marketing using various digital platforms.  He imparts training to your sales & marketing staff so that you can manage social media sites in-house.   He has mastered sixteen digital platforms.  Thousands of training programs conducted successfully by Prof. Zaveri.  He is IT professional since …1975.  Formerly with IBM, specially trained in Germany.  He will personally take both days classes.

• Author of seven books including a book on ERP.
• See complete profile http://www.dnserp.com/jz_profile.htm

Important:  We can setup and manage your digital platforms.  We also undertake in-house training assignment.

Value proposition: One week FREE email support by Prof. Zaveri.  Post training email discussions makes the time and money spent in your training more valuable.

Certificate: Certificate will be given to participants.

Request:  Please share this information with others, thanks.

Course fees:  Please email socialmedia [at] dnserp.com  Note: Second day is optional; bring your laptop for this practical session.  Tea / coffee, lunch, course material included.

Early bird discount: 10% discount if registered on or before Wednesday, 18 April 12.

Group discount: 10% for three or more from same organization.

Cheque in the name of KTA ACADEMY.

Spot booking: On the day of program: 10% extra.

How to register?

Send email giving your name, designation, organization, website and mobile number to socialmedia@dnserp.com WITH cheque details.  Please courier the cheque / DD in the name of KTA Academy to:  KTA EDUCARE. Behind D-mart, Opp. Sadanand Resort, S. No. 106/1, Baner Road, Pune – 411 045, India.

2011 blog review – Viewed about 2,500 times in 2011.

Automatic analytic helps in fine tuning your blog strategies.  At end of the year it is a good idea to analyse the social media work.  Here is a cool summary, that I would like to share with you.

The WordPress.com stats has prepared a 2011 annual report for this DNSERP blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on.  See the report to learn more.  Don’t you think this is interesting?

WordPress Blog is launched by the leader Anna Hazare

Anna blogs on WordPress: यापुढे याच ब्लॉगवरुन मी आपल्याशी वेळोवेळी संपर्क साधणार आहे.

Social activist Anna Hazare has launched his blog in Marathi, Hindi, and English using the WordPress digital platform.

Actually the post will be done by Parulekar Raju and Kuvalekar Vijay.  This is a good example of out-souring your blog activities.  WordPress is a popular digital platform to make your Website using the Web 2.0 technology.

We recommend blog strategies as follows:

Blog is one the important digital platform for social media strategies.

1. sign-up or subscribe blogs pertaining to your industry, read and comment.
2. Read blogs pertaining to your target market.  Find professionals who are blogging regularly and try to establish relation with them and plan a public relation strategy with them.
3. Publish your own (company) blog to interact in timely manner with your target audience.

• Blog best practice:

  • Recommended best practices for Business Blog.  1) Prepare a document containing guidelines and rules 2) Use blog monitoring technology – e.g. Blog analytics and  3)  Plan periodic training to all staff, especially sales and marketing professionals to leverage the power of interactive websites, that is called Blog.

  • Educate the stake holders.  Enterprise wide training should be planned and HR can keep track who has attended, number of hours, etc.  Appoint chief of Blogging ( a person who will also control passwords).  Make sure CEO and other senior management also is attending the training sessions, even if they are not planning to use.  This is to ensure everyone understands the risks and rules of using social media web sites.

  • The aim is to ensure users use the sites like LinkedIn, facebook, or twitter in a responsible way.  It is necessary to educate them about the consequences of not following the rules and guidelines.  You must have noticed that people use email with disclaimer footer in emails because they know it is legal, etc. However, the blog posting is also like email, a written electronic record.

  • It may be prudent to make individual sign a document that they have read and understood the blog rules.  Interactive sites use email id and secret password to restrict access.  It is necessary to have a clear idea about the passwords and control of using email id.

    Here is a video demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

• We will help you in using the blogs and social media marketing techniques effectively.  You should try blog instead of traditional methods of print advertisements, Television, Yellow Pages, and so on.  All together it is a lot of work, but it is well worth it, and it does pays off at the end.  There is a lead time of three to six months for your blog to catch-up.  So what are you waiting for?  Go ahead start your own blog using Google’s Blogger or WordPress because it is free and it is fun.  There are many blogs targeting the emerging market in India.

• Links to Anna Hazare blogs:

http://annahazaresays.wordpress.com/  and in English https://annahazaresays.wordpress.com/category/post-in-English/

Web Analytics actual demo- WordPress, Scribd and YouTube insight

Demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

I am demonstrating web analytics of the digital platforms. Blog e.g. WordPress analytic reports.

Scribd.com Document publishing in HTML5 and web analytics.

YouTube analytic reports called ‘Insight’.  Above video clip demonstrates the YouTube reports giving information on video such as how many views, from where viewers are coming, which videos are most popular.

The point is, unless you measure how can you improve?  Start making your matrix by measuring.  You can fine tune your social media marketing strategies based on these analytics to get the maximum out of your social media marketing plans.