IT enabled marketing ideas – RFID and Facebook Page

Here are some innovative ideas that bridge the gap between Brick & Mortar and Click & Mortar.

Automaker Renault used the innovative “Facebook Pillars”.

Simple, Innovative and Fun

AutoRAI Motorshow is an automotive event in the Amsterdam, Netherlands, and featured brands such as BMW, Audi, Mercedes, Porsche, Ferrari, etc.  How to get competitive advantage? Renault cars were accompanied by especially designed Facebook pillars.  The 2,50,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook “Like”, posting a link to that car on the card bearer’s profile, as shown in the video above.

Here is an idea # 2

Innovative ways the offline world is making the most of the online world

C&A a Brazilian fashion retailer, has an IT enabled idea to bring customers’ Facebook approval into full view in its real-world stores.  It has posted photos of a number of the clothing items it sells on a dedicated Facebook Page, where it invites customers to “Like” the ones that appeal to them.  Special hangers on the racks in its bricks-&-mortar store display those votes in real-time, giving shoppers a clear indication of each item’s online popularity.

For more information regarding comprehensive overview of an entire market, click here to view Brand Analyses, Facebook Page Like, and Facebook Talking About figures………in the real-time!

Do you think innovations, such as above examples, will become more and more common?  Can you afford to be left behind?  We will appreciate your comments, shares and of course Likes.

Social Media Marketing course – 21, 22 April, Pune, India

KTA Educare

Social Networking websites represents millions of online users on the planet.  Among social media communities this is an ideal ground for advertising.

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

As a smart professional, you know you should tap in to social media marketing, ramp up your Search Engine Optimization [SEO] efforts and work on your website.   KTA EDUCARE has organized a training program to help business owners navigate online growth.

 For whom?

This course is for anyone interested in advertising and marketing (multinational) corporate types, small businesses, educators, and everyone in between

• Marketers who already us Facebook, etc., but wants greater success.
• New marketeers and IT professionals who wants a kick-start.
• Entrepreneurs seeking to promote their products and / or services in social media space.
• Marketing agencies
• Professors who would like to first learn and then teach the subject: Digital Marketing.
• Advertising agency and public relations officers seeking an edge in social media marketing.
• SME who wants more friends, business, and prominence for their brand.

Attend these classes and discover:

• Simple ways to improve your internet presence and do viral marketing.  How to instantly improve your website effectiveness.
• Where you should spend your online advertising money.  The easiest ways to engage in social media.

Ultimately, you will learn many fast and easy ways to grow your business online:
Moreover, you can do it all without having to become an expert in IT.  With this background in mind let us understand the new way of marketing using the internet technologies called ‘Digital Marketing’ or commonly known as ‘Social Media Marketing’.   Techie people will call it Web 2.0 technology.

Facebook, Twitter, LinkedIn, WordPress, YouTube

How many days?

Day one is introduction, discussion, case studies, question / answer and actual demo of TEN digital platforms.  Day two is hands-on where you can actual get started with social media websites.  The second day is optional; however, participant must attend the first session to be eligible for the second practical session.  On second day, you must bring your laptop to experience the thrill of social media. OR share PC with a buddy.

When?  DAY 1 – Saturday, April 21, 2012.  DAY 2 – Sunday,   April 22, 2012.

  Time? Both days 10:00 a.m. to 5:00 p.m.

 Venue for the course?

KTA EDUCARE, Behind D-mart, Opp. Sadanand Resort, S. No. 106/1, Baner Road, Pune – 411 045, India.  Google Map Link http://g.co/maps/dnr7a

For more info call: Mr. Chandrakant Golcha +91 78752 96000

OR Prof. Jyotindra Zaveri on +91 94223 38019.

• Hurry, limited seats.
• Benefit:  This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.

Frequently asked questions:  Why social media campaign?

Answers:  Social media marketing campaign is required for the following key reasons:

1. Marketing technique beyond the search engines using Web 2.0.
2. Sales and marketing executives can easily update networking sites, no need to go to Internet programmers.
3. Create e-marketing campaigns that will dramatically increase traffic to your site.
4. Maximize ROI by getting web analytics reports, to give you visibility in your target audience.

• Questions about ‘Social Media Marketing’?  But you do not know whom to ask?  Here is a chance to stay ahead of competition.  No previous experience or knowledge about internet technologies required.
• Efficient sales and marketing professionals are ones that communicate well.  Learn all about viral marketing from Mr. Zaveri who has mastered these Web 2.0 technologies.
• You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites.  Do not worry this is not computer program course.
• Accelerate your career.  By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.

About organizers

KTA EDUCARE has an enlightening academic ambience, world-class infrastructure, well qualified and experienced faculty members, value based education, corporate social responsibility – combined together have prepared our participants real professionals.  We have mastered the holistic approach in using I. T. for business management.  We specialize in internet branding of organization, product, services or individual.

About faculty

Prof. Jyotindra Zaveri is specializing in Internet Marketing using various digital platforms.  He imparts training to your sales & marketing staff so that you can manage social media sites in-house.   He has mastered sixteen digital platforms.  Thousands of training programs conducted successfully by Prof. Zaveri.  He is IT professional since …1975.  Formerly with IBM, specially trained in Germany.  He will personally take both days classes.

• Author of seven books including a book on ERP.
• See complete profile http://www.dnserp.com/jz_profile.htm

Important:  We can setup and manage your digital platforms.  We also undertake in-house training assignment.

Value proposition: One week FREE email support by Prof. Zaveri.  Post training email discussions makes the time and money spent in your training more valuable.

Certificate: Certificate will be given to participants.

Request:  Please share this information with others, thanks.

Course fees:  Please email socialmedia [at] dnserp.com  Note: Second day is optional; bring your laptop for this practical session.  Tea / coffee, lunch, course material included.

Early bird discount: 10% discount if registered on or before Wednesday, 18 April 12.

Group discount: 10% for three or more from same organization.

Cheque in the name of KTA ACADEMY.

Spot booking: On the day of program: 10% extra.

How to register?

Send email giving your name, designation, organization, website and mobile number to socialmedia@dnserp.com WITH cheque details.  Please courier the cheque / DD in the name of KTA Academy to:  KTA EDUCARE. Behind D-mart, Opp. Sadanand Resort, S. No. 106/1, Baner Road, Pune – 411 045, India.

Bad news for Connecticut (USA) based Amazon associates

Amazon # 1 e-Commerce web site

Unfortunately, the budget signed by the American Governor Malloy contains a sales tax provision that compels Amazon to terminate referral program for Connecticut-based participants effective immediately. It specifically imposes the collection of TAXES from consumers on sales by online retailers – including but not limited to those referred by Connecticut-based affiliates – even if those retailers have no physical presence in the state. New tax law is unconstitutional and counterproductive. It was supported by big-box retailers, most of which are based outside Connecticut, that seek to harm the affiliate advertising programs of their competitors. When the Government interest interferes business, business will go elsewhere.

• Amazon is the most successful online E-commerce company in the world.  Amazon is the King of e-Commerce business.  A $34 billion online empire made of click & mortar.  It is just the beginning.  Amazon is one of the most admired companies in the world.

• When a business buys from another business it is called Business-to-Business (B2B) online shopping.  Both B2C and B2B online shopping are forms of e-commerce.  Amazon.com is B2C site where consumers are buying directly from the business (manufacturer).

  Some fast facts about #1 retailer in the world:

  • An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. The process is called Business-to-Consumer (B2C) online shopping.

  • Amazon Prime offers FREE shipping (for a ~ $79 yearly fee) is a hit with consumers that gives Amazon repeat sales across its many categories.

  • Amazon has ~ 33,700 employees.  Amazon was founded in 1994 by Jeff Bezos as an online book store has now become the internet’s largest retailer.  Please click on any of the link below to enter the official website of Amazon.

    Click here to visit the online store http://www.dnserp.com/Kindle.htm

    According to amazon management email:  ”As a result of the new law, contracts with all Connecticut residents participating in the Amazon Associates Program will be terminated today, June 10, 2011. Those Connecticut residents will no longer receive advertising fees for sales referred to Amazon.com, Endless.com, or SmallParts.com”.

Do you think this kind of development is good for online business in general and in particular for the Amazon associates? Your comments will be appreciated.