Social Media Marketing course – 21, 22 April, Pune, India

KTA Educare

Social Networking websites represents millions of online users on the planet.  Among social media communities this is an ideal ground for advertising.

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

As a smart professional, you know you should tap in to social media marketing, ramp up your Search Engine Optimization [SEO] efforts and work on your website.   KTA EDUCARE has organized a training program to help business owners navigate online growth.

 For whom?

This course is for anyone interested in advertising and marketing (multinational) corporate types, small businesses, educators, and everyone in between

• Marketers who already us Facebook, etc., but wants greater success.
• New marketeers and IT professionals who wants a kick-start.
• Entrepreneurs seeking to promote their products and / or services in social media space.
• Marketing agencies
• Professors who would like to first learn and then teach the subject: Digital Marketing.
• Advertising agency and public relations officers seeking an edge in social media marketing.
• SME who wants more friends, business, and prominence for their brand.

Attend these classes and discover:

• Simple ways to improve your internet presence and do viral marketing.  How to instantly improve your website effectiveness.
• Where you should spend your online advertising money.  The easiest ways to engage in social media.

Ultimately, you will learn many fast and easy ways to grow your business online:
Moreover, you can do it all without having to become an expert in IT.  With this background in mind let us understand the new way of marketing using the internet technologies called ‘Digital Marketing’ or commonly known as ‘Social Media Marketing’.   Techie people will call it Web 2.0 technology.

Facebook, Twitter, LinkedIn, WordPress, YouTube

How many days?

Day one is introduction, discussion, case studies, question / answer and actual demo of TEN digital platforms.  Day two is hands-on where you can actual get started with social media websites.  The second day is optional; however, participant must attend the first session to be eligible for the second practical session.  On second day, you must bring your laptop to experience the thrill of social media. OR share PC with a buddy.

When?  DAY 1 – Saturday, April 21, 2012.  DAY 2 – Sunday,   April 22, 2012.

  Time? Both days 10:00 a.m. to 5:00 p.m.

 Venue for the course?

KTA EDUCARE, Behind D-mart, Opp. Sadanand Resort, S. No. 106/1, Baner Road, Pune – 411 045, India.  Google Map Link http://g.co/maps/dnr7a

For more info call: Mr. Chandrakant Golcha +91 78752 96000

OR Prof. Jyotindra Zaveri on +91 94223 38019.

• Hurry, limited seats.
• Benefit:  This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.

Frequently asked questions:  Why social media campaign?

Answers:  Social media marketing campaign is required for the following key reasons:

1. Marketing technique beyond the search engines using Web 2.0.
2. Sales and marketing executives can easily update networking sites, no need to go to Internet programmers.
3. Create e-marketing campaigns that will dramatically increase traffic to your site.
4. Maximize ROI by getting web analytics reports, to give you visibility in your target audience.

• Questions about ‘Social Media Marketing’?  But you do not know whom to ask?  Here is a chance to stay ahead of competition.  No previous experience or knowledge about internet technologies required.
• Efficient sales and marketing professionals are ones that communicate well.  Learn all about viral marketing from Mr. Zaveri who has mastered these Web 2.0 technologies.
• You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites.  Do not worry this is not computer program course.
• Accelerate your career.  By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.

About organizers

KTA EDUCARE has an enlightening academic ambience, world-class infrastructure, well qualified and experienced faculty members, value based education, corporate social responsibility – combined together have prepared our participants real professionals.  We have mastered the holistic approach in using I. T. for business management.  We specialize in internet branding of organization, product, services or individual.

About faculty

Prof. Jyotindra Zaveri is specializing in Internet Marketing using various digital platforms.  He imparts training to your sales & marketing staff so that you can manage social media sites in-house.   He has mastered sixteen digital platforms.  Thousands of training programs conducted successfully by Prof. Zaveri.  He is IT professional since …1975.  Formerly with IBM, specially trained in Germany.  He will personally take both days classes.

• Author of seven books including a book on ERP.
• See complete profile http://www.dnserp.com/jz_profile.htm

Important:  We can setup and manage your digital platforms.  We also undertake in-house training assignment.

Value proposition: One week FREE email support by Prof. Zaveri.  Post training email discussions makes the time and money spent in your training more valuable.

Certificate: Certificate will be given to participants.

Request:  Please share this information with others, thanks.

Course fees:  Please email socialmedia [at] dnserp.com  Note: Second day is optional; bring your laptop for this practical session.  Tea / coffee, lunch, course material included.

Early bird discount: 10% discount if registered on or before Wednesday, 18 April 12.

Group discount: 10% for three or more from same organization.

Cheque in the name of KTA ACADEMY.

Spot booking: On the day of program: 10% extra.

How to register?

Send email giving your name, designation, organization, website and mobile number to socialmedia@dnserp.com WITH cheque details.  Please courier the cheque / DD in the name of KTA Academy to:  KTA EDUCARE. Behind D-mart, Opp. Sadanand Resort, S. No. 106/1, Baner Road, Pune – 411 045, India.

Social media in ERP and CRM solutions

ERP & CRM integrates social media sites

Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs.

BatchBlue’s Batchbook CRM software is #1 and stands out as the most social solution, with social media support a central feature of its design. Indeed, BatchBlue bills itself as “Your social CRM.”  SugarCRM in its latest release has added social capability, but in a limited form, essentially allowing you to include “Activity Streams” to monitor Twitter and Facebook feeds.

• This, however, is only a portion of the social networking integration that Batchbook provides. For example, its social media SuperTags allow you to display a contact’s blog posts, tweets, and other feed items alongside their contact history.  As our user reviews show, customers appreciate Batchbook’s unique social media integration and organization features, including its dashboard and SuperTags.
• Another differentiator is each vendor’s focus on small business. “BatchBlue was created with one goal in mind: to create useful, user-friendly software for small businesses.” As users attest, BatchBlue is devoted to the customer experience and offers extremely easy setup and use, as well as exceptional support.
• SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management (CRM) system that is available in both open source and Commercial open source applications.
• Sugar’s functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.“The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums.

Bottom Line: SugarCRM is an excellent product with a full array of CRM features that has been augmented by a limited degree of social media support. For small businesses looking for the most extensive social media integration, plus ease of use, exceptional support, and the lowest cost, Batchbook seems the clear choice.

Try both for FREE and decide.

Blog guidelines for effective Social media optimization

Here are some tips for your business blog

1. Most blog platforms like WordPress or Blogger (from Google) are free for basic services.   However, you need to invest time.  If someone gives you a rosy picture take it with a pinch of salt.   Blogs once started cannot be stopped nor can pace be slow.   You have to update and service the comments.   You must plan a strategy and define a business process  for reaping the benefit of the social media sites.

2. It is necessary to give due priority to social media sites and inform others in the marketing department.  The company blog is important communication taking the legacy website to the next level.   Commit sufficient resources such as people and time.

3. It is necessary to identify the ‘audience’ to target the social media campaign.  Incidentally,  you will soon find out audience is actually now not mere listening but going to take active part in your website by uploading their comments, likes, sharing the post with their contacts and so on.   You have just learned another lesson that blogs are not for passive audience like your passive website but an active and participating customers or prospects.   Be careful, you are dealing with real people in real-time.

4. Some team members may find blogging an odd way to spend time (sometime they think it is a waste of time).  All this can be avoided with a formal training and positive involvement.   It may be necessary to show the marketing team the integration of Twitter and blog or linking Facebook with blog and so on.   It is recommended that the directives come from the top management, CEO or the Director.   It is necessary to prepare a guideline document before embarking journey in to the blogosphere.

5. I have published several PowerPoint presentations on the subject of ERP which can be viewed free.  Many people have told me that they have used them in their ERP projects.   Eventually the blogs and websites will get higher ranks because the same will have good traffic, more unique visitors and less bounce rates.

6. Spend time may be just ten / fifteen minutes but regularly on reading blogs of other competition companies.  Compare web analytic reports.   You have to measure and benchmark your own social media initiative and that of your competition companies.   Figures and numbers will help you to improve your social media optimization plans.  Unless you measure you cannot improve.  Most digital platform gives analytic reports, e.g., YouTube insights or WordPress stats.

7. Social media optimization is actually offshoot of the SEO.  You need to select appropriate topic for the posts.  You need to dwell on selecting the keywords so that search engine will index your blog and display your blog page.  Sounds familiar, like SEO here also you need to take care of the ‘spiders’ (or crawlers).   If you are not sure, take help of experts who are already using digital platforms like Facebook, LinkedIn, and Twitter etc.   Remember, your blog may be linked by another blog or your tweet may be retweet by your followers.

8. Spend adequate time on the research of the key words and key phrases your target audience is most likely going to use.  This needs to get included into your posts.  The trick is that search engine should find them and index it.  At the same time do not use key phrases in artificial way.  Keep the tone and the matter real, because it is read by real people besides the robots.

9. Here is the paradigm shift.  Share your knowledge with the readers.   It is not easy and simple change in attitude, because earlier people used to pay for getting the knowledge, now you have to publish it free.  The reward is that people will appreciate and always come back because you have given away useful information.

10. Assign role and responsibility.   This is called R & R matrix.  Who is going to write a post and when.   Daily or weekly, whatever is the duration the team must keep the blogs live.   Many time senior executive takes initiative in the beginning and later the enthusiasm dies down.   In such case it may be a good idea to outsource the task to professionals, but still needs interaction.  Because you know your industry the best.   You still need to give inputs about happenings in your organization.   Assign editorial leader, identify core group of bloggers within the organization, who are constantly thinking up new post ideas, writing and editing.   Two or three writers can share the load and the result will be better because you will get a balanced blog.

    Your comments are welcome, let us discuss further, what do you think of these tips?  Would you like to add some more?

Facebook and Twitter gets preference by NY Times

Access link from Facebook or Twitter

NY Times will be ending the free online usage.  This is the 3rd largest U.S. newspaper.   For past fifteen years the same was free. The New York Times will start charging people for unlimited access to its website and mobile services this month.   After the 20 free articles, the smart Web surfers will still be able to read an unlimited number for free if they can find them through search engines run by Microsoft’s Bing and Yahoo, or through links posted on content-sharing sites such as Facebook and Twitter.

The Times is imposing a daily limit of 5 items for traffic coming from Google, which processes about two-thirds of all Internet queries.

• FAQ 1:  Can I still access NYTimes.com articles through Facebook, Twitter, search engines or my blog?

  • Answer: Yes. NY Times encourage links from Facebook, Twitter, search engines, blogs and social media. When you visit NYTimes.com through a link from one of these channels, that article (or video, slide show, etc.) will count toward your monthly limit of 20 free articles, but you will still be able to view it even if you’ve already read your 20 free articles.When you visit NYTimes.com by clicking links in search results, you’ll have a daily limit of 5 free articles. This limit applies to Google and other search engines.

• FAQ 2: How can I keep track of how many articles I have read each month?

  • When you get close to your monthly limit, pop-up alerts will begin to appear at the bottom of pages you read on NYTimes.com. The alerts will tell you how many free articles remain in the current month. Note that the number of “remaining” articles does not include the article you’re currently viewing; the current article counts as an “already read” article.

Do you think other newspaper will also follow this kind of charging algorithm?  Give your comments and do share this news about news.

[ Reference & additional resource: http://www.nytimes.com/content/help/account/purchases/subscriptions-and-purchases.html

Get live twitter updates about the WordPress from blog community from all over the world http://www.dnserp.com/blog.htm ]