Web 2.0



E-marketing

E-marketing

Here is what will happen in the web 2.0 era? Homepage will not be important but ‘landing page’ will be.  Because user can come (land) on your website directly on the inside page.  Search Engine Optimization (SEO) hype will be over because of cloud computing (distributed network).  Web-publishing will take precedence in marketing.  Companies will be out-of-business if they do not understand e-Business.  Even the simple day-to-day plastic money will become obsolete by the digital money, and so on and so forth.

However, this new technique does not stop at this point, but this is word of mouth in the digital era. Your fans, friends, and followers can help you get noticed!  Your content on your web-pages will be shared by viewers.  User can retweet your offer on Twitter.com.   User can post a review on a blog; this keeps the conversation going and generates a powerful Web 2.0 buzz for your business.  It is now a level playing field.  Wagh Bakri chai is leveraging Web 2.0 technology to do branding to complete with Tata Tea.  An affordable technique.  Even Tanishq is using facebook to do branding.  This is called ‘cyber branding’.

Usually website owner is looking at more visitors visiting on the site.  Normally people talk about ‘eyeball’ or hits to measure the success of the site.  However, Google kind of search engines are more interested in knowing how many visited and stayed on the site for longer period.  Or they came and left the website immediately?  This is called bounced rate.  A report can be generated to find out the bounced rate and steps can be taken to correct the situation.

“Next big thing is WEB 2.0. It has something to do with websites that interact with people”.  What do you think?

About Jyoti Social
Jyotindra Zaveri (Jyoti Social). Social Media Marketing Consultant and Trainer. IT professional since ...1975 with academic credentials in electronics and electrical engineering from VJTI, Mumbai, India. Formerly worked in IBM, trained in Germany. Re-Fired not Retired! Travelled extensively from India: Bahrain, France, Germany, Italy, Japan, Malaysia, Netherlands, Singapore, Switzerland, Thailand, UAE, UK, and the USA. • Having lived through every avatar of Internet Technologies, can bring a depth of online experience. • I help companies promote their products / Services on Social Media. • Social media marketing skills: • Seven years of experience in Social Media Marketing. • Specialization in Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+ and so on, with a proven track record. • Earned rave reviews and accolades from clients. • Social online, with an engaging personality, constant urge to share interesting content online. • Organizations outsource their Social Media Marketing to us with full confidence. • Innovative and creative, always looking to think outside-the-box with new ideas. • Authored Nine books including book on ERP. • Published three online daily newspapers. Worth noting: Specially invited by Microsoft to meet Mr. Bill Gates in Mumbai (Gates first visit to India), on 5 March 1997. Activities of interest: Practising and Teaching Scientific Meditation. Lifestyle: Vegetarian, Jain, I do not take beer or liquor. Links: Many references and testimonial videos https://goo.gl/ptI0r9 Website http://JyotiSocial.net

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