Blog guidelines for effective Social media optimization

Here are some tips for your business blog

  1. Most blog platforms like WordPress or Blogger (from Google) are free for basic services.   However, you need to invest time.  If someone gives you a rosy picture take it with a pinch of salt.   Blogs once started cannot be stopped nor can pace be slow.   You have to update and service the comments.   You must plan a strategy and define a business process  for reaping the benefit of the social media sites.

  2. It is necessary to give due priority to social media sites and inform others in the marketing department.  The company blog is important communication taking the legacy website to the next level.   Commit sufficient resources such as people and time.

  3. It is necessary to identify the ‘audience’ to target the social media campaign.  Incidentally,  you will soon find out audience is actually now not mere listening but going to take active part in your website by uploading their comments, likes, sharing the post with their contacts and so on.   You have just learned another lesson that blogs are not for passive audience like your passive website but an active and participating customers or prospects.   Be careful, you are dealing with real people in real-time.

  4. Some team members may find blogging an odd way to spend time (sometime they think it is a waste of time).  All this can be avoided with a formal training and positive involvement.   It may be necessary to show the marketing team the integration of Twitter and blog or linking Facebook with blog and so on.   It is recommended that the directives come from the top management, CEO or the Director.   It is necessary to prepare a guideline document before embarking journey in to the blogosphere.

  5. I have published several PowerPoint presentations on the subject of ERP which can be viewed free.  Many people have told me that they have used them in their ERP projects.   Eventually the blogs and websites will get higher ranks because the same will have good traffic, more unique visitors and less bounce rates.

  6. Spend time may be just ten / fifteen minutes but regularly on reading blogs of other competition companies.  Compare web analytic reports.   You have to measure and benchmark your own social media initiative and that of your competition companies.   Figures and numbers will help you to improve your social media optimization plans.  Unless you measure you cannot improve.  Most digital platform gives analytic reports, e.g., YouTube insights or WordPress stats.

  7. Social media optimization is actually offshoot of the SEO.  You need to select appropriate topic for the posts.  You need to dwell on selecting the keywords so that search engine will index your blog and display your blog page.  Sounds familiar, like SEO here also you need to take care of the ‘spiders’ (or crawlers).   If you are not sure, take help of experts who are already using digital platforms like Facebook, LinkedIn, and Twitter etc.   Remember, your blog may be linked by another blog or your tweet may be retweet by your followers.

  8. Spend adequate time on the research of the key words and key phrases your target audience is most likely going to use.  This needs to get included into your posts.  The trick is that search engine should find them and index it.  At the same time do not use key phrases in artificial way.  Keep the tone and the matter real, because it is read by real people besides the robots.

  9. Here is the paradigm shift.  Share your knowledge with the readers.   It is not easy and simple change in attitude, because earlier people used to pay for getting the knowledge, now you have to publish it free.  The reward is that people will appreciate and always come back because you have given away useful information.

  10. Assign role and responsibility.   This is called R & R matrix.  Who is going to write a post and when.   Daily or weekly, whatever is the duration the team must keep the blogs live.   Many time senior executive takes initiative in the beginning and later the enthusiasm dies down.   In such case it may be a good idea to outsource the task to professionals, but still needs interaction.  Because you know your industry the best.   You still need to give inputs about happenings in your organization.   Assign editorial leader, identify core group of bloggers within the organization, who are constantly thinking up new post ideas, writing and editing.   Two or three writers can share the load and the result will be better because you will get a balanced blog.

    Your comments are welcome, let us discuss further, what do you think of these tips?  Would you like to add some more?

About Jyoti Social
Jyotindra Zaveri (Jyoti Social). Social Media Marketing Consultant and Trainer. IT professional since ...1975 with academic credentials in electronics and electrical engineering from VJTI, Mumbai, India. Formerly worked in IBM, trained in Germany. Re-Fired not Retired! Travelled extensively from India: Bahrain, France, Germany, Italy, Japan, Malaysia, Netherlands, Singapore, Switzerland, Thailand, UAE, UK, and the USA. • Having lived through every avatar of Internet Technologies, can bring a depth of online experience. • I help companies promote their products / Services on Social Media. • Social media marketing skills: • Seven years of experience in Social Media Marketing. • Specialization in Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+ and so on, with a proven track record. • Earned rave reviews and accolades from clients. • Social online, with an engaging personality, constant urge to share interesting content online. • Organizations outsource their Social Media Marketing to us with full confidence. • Innovative and creative, always looking to think outside-the-box with new ideas. • Authored Nine books including book on ERP. • Published three online daily newspapers. Worth noting: Specially invited by Microsoft to meet Mr. Bill Gates in Mumbai (Gates first visit to India), on 5 March 1997. Activities of interest: Practising and Teaching Scientific Meditation. Lifestyle: Vegetarian, Jain, I do not take beer or liquor. Links: Many references and testimonial videos https://goo.gl/ptI0r9 Website http://JyotiSocial.net

3 Responses to Blog guidelines for effective Social media optimization

  1. Jerry Katz says:

    Social Media optimization is a very powerful tool. You just have to know how to use it properly.

    • Zaveri says:

      We agree with your views, about the Social media optimization. Thanks, Jerry for your comments.

  2. Pingback: Blog guidelines for effective Social media optimization « Digital … « Social Networks |Social Media | Social Media Management

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