IT enabled marketing ideas – RFID and Facebook Page

Here are some innovative ideas that bridge the gap between Brick & Mortar and Click & Mortar.

Automaker Renault used the innovative “Facebook Pillars”.

Simple, Innovative and Fun

AutoRAI Motorshow is an automotive event in the Amsterdam, Netherlands, and featured brands such as BMW, Audi, Mercedes, Porsche, Ferrari, etc.  How to get competitive advantage? Renault cars were accompanied by especially designed Facebook pillars.  The 2,50,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook Like”, posting a link to that car on the card bearer’s profile, as shown in the video above.

Here is an idea # 2

Facebook friendly hangers

Innovative ways the offline world is making the most of the online world

C&A a Brazilian fashion retailer, has an IT enabled idea to bring customers’ Facebook approval into full view in its real-world stores.  It has posted photos of a number of the clothing items it sells on a dedicated Facebook Page, where it invites customers to “Like” the ones that appeal to them.  Special hangers on the racks in its bricks-&-mortar store display those votes in real-time, giving shoppers a clear indication of each item’s online popularity.

For more information regarding comprehensive overview of an entire market, click here to view Brand Analyses, Facebook Page Like, and Facebook Talking About figures………in the real-time!

Do you think innovations, such as above examples, will become more and more common?  Can you afford to be left behind?  We will appreciate your comments, shares and of course Likes.

About Jyoti Social
Jyotindra Zaveri (Jyoti Social). Social Media Marketing Consultant and Trainer. IT professional since ...1975 with academic credentials in electronics and electrical engineering from VJTI, Mumbai, India. Formerly worked in IBM, trained in Germany. Re-Fired not Retired! Travelled extensively from India: Bahrain, France, Germany, Italy, Japan, Malaysia, Netherlands, Singapore, Switzerland, Thailand, UAE, UK, and the USA. • Having lived through every avatar of Internet Technologies, can bring a depth of online experience. • I help companies promote their products / Services on Social Media. • Social media marketing skills: • Seven years of experience in Social Media Marketing. • Specialization in Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+ and so on, with a proven track record. • Earned rave reviews and accolades from clients. • Social online, with an engaging personality, constant urge to share interesting content online. • Organizations outsource their Social Media Marketing to us with full confidence. • Innovative and creative, always looking to think outside-the-box with new ideas. • Authored Nine books including book on ERP. • Published three online daily newspapers. Worth noting: Specially invited by Microsoft to meet Mr. Bill Gates in Mumbai (Gates first visit to India), on 5 March 1997. Activities of interest: Practising and Teaching Scientific Meditation. Lifestyle: Vegetarian, Jain, I do not take beer or liquor. Links: Many references and testimonial videos https://goo.gl/ptI0r9 Website http://JyotiSocial.net

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