eCommerce ideas – Virtual store – QR Code – mCommerce

How to become #One without increasing number of stores?

mCommerce:   Mobile commerce – or M-commerce – is the fastest growing area of retail.  Retailers are scrambling to catch up with the rapid growth of smartphones and how they’re changing the way we shop.   About quarter of consumers have used their smartphone to access websites while out shopping.   Tesco (Home Plus) reckon they’ve got a captive audience to try out their latest technology at Gatwick’s North Terminal.  It’s also one of the busiest times of the year with tens of thousands of passengers with a lot of time to kill between flights.

“We don’t think it’s a gimmick – it’s a taste of the future,” says Mandy Minichiello, marketing manager for Tesco.com.   “In 2016, about 90% of all mobiles will be smartphones.  Tesco virtual shopping mobile app.   A mobile app scans the QR CODE and orders the selected items.  “We’re doing this as a trial to try to get some customer feedback. We’re keen to make customers lives as easy as possible.   “Increasingly, they want to shop on the go.”

Tesco was a pioneer of internet retailing and has more than a million online customers.   They’ve also done a similar experiment in South Korea, where commuters pointed their mobile phones at billboards in subways and bus stops. These have become a permanent fixture.

The UK trial goes further with an interactive feature.  “It’s significant they’re doing this before other mainstream retailers have got in on the act,” says Neil Saunders, managing director with retail consultancy Conlumino.  “It shows that Tesco are determined to make a success in the mobile retail environment and the potential for growth.”

Changing fast – Other retailers will be watching closely.  According to mobile retail strategy consultancy Velti, the industry is changing fast.  Tesco virtual shopping:  Tesco insist the idea is not just a gimmick.  “Retailers are struggling to keep up,” says Matt Cockett, vice president of sales at the company.   “A mobile strategy is key for any retailer because the revenue has more than doubled in the past 12 months.

“Mobile investment is about how you develop a strategy and manage to take advantage of the oncoming rapid changes in technology.  He added: “The Holy Grail is to connect the data touch points and to get a comprehensive view of each individual customer.  “Retailers need to consider all touch points that drive mobile traffic to support online, mobile and in-store, and ultimately increase conversion rate.”  Retail is increasingly all about making it as easy and convenient as possible for consumers to part with their cash.

Perhaps it won’t be too long before the Tesco experiment will come to a bus stop or train station near you.

 

About Jyoti Social
Jyotindra Zaveri (Jyoti Social). Social Media Marketing Consultant and Trainer. IT professional since ...1975 with academic credentials in electronics and electrical engineering from VJTI, Mumbai, India. Formerly worked in IBM, trained in Germany. Re-Fired not Retired! Travelled extensively from India: Bahrain, France, Germany, Italy, Japan, Malaysia, Netherlands, Singapore, Switzerland, Thailand, UAE, UK, and the USA. • Having lived through every avatar of Internet Technologies, can bring a depth of online experience. • I help companies promote their products / Services on Social Media. • Social media marketing skills: • Seven years of experience in Social Media Marketing. • Specialization in Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+ and so on, with a proven track record. • Earned rave reviews and accolades from clients. • Social online, with an engaging personality, constant urge to share interesting content online. • Organizations outsource their Social Media Marketing to us with full confidence. • Innovative and creative, always looking to think outside-the-box with new ideas. • Authored Nine books including book on ERP. • Published three online daily newspapers. Worth noting: Specially invited by Microsoft to meet Mr. Bill Gates in Mumbai (Gates first visit to India), on 5 March 1997. Activities of interest: Practising and Teaching Scientific Meditation. Lifestyle: Vegetarian, Jain, I do not take beer or liquor. Links: Many references and testimonial videos https://goo.gl/ptI0r9 Website http://JyotiSocial.net

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