eCommerce ideas – Virtual store – QR Code – mCommerce

How to become #One without increasing number of stores?

mCommerce:   Mobile commerce – or M-commerce – is the fastest growing area of retail.  Retailers are scrambling to catch up with the rapid growth of smartphones and how they’re changing the way we shop.   About quarter of consumers have used their smartphone to access websites while out shopping.   Tesco (Home Plus) reckon they’ve got a captive audience to try out their latest technology at Gatwick’s North Terminal.  It’s also one of the busiest times of the year with tens of thousands of passengers with a lot of time to kill between flights.

“We don’t think it’s a gimmick – it’s a taste of the future,” says Mandy Minichiello, marketing manager for Tesco.com.   “In 2016, about 90% of all mobiles will be smartphones.  Tesco virtual shopping mobile app.   A mobile app scans the QR CODE and orders the selected items.  “We’re doing this as a trial to try to get some customer feedback. We’re keen to make customers lives as easy as possible.   “Increasingly, they want to shop on the go.”

Tesco was a pioneer of internet retailing and has more than a million online customers.   They’ve also done a similar experiment in South Korea, where commuters pointed their mobile phones at billboards in subways and bus stops. These have become a permanent fixture.

The UK trial goes further with an interactive feature.  “It’s significant they’re doing this before other mainstream retailers have got in on the act,” says Neil Saunders, managing director with retail consultancy Conlumino.  “It shows that Tesco are determined to make a success in the mobile retail environment and the potential for growth.”

Changing fast – Other retailers will be watching closely.  According to mobile retail strategy consultancy Velti, the industry is changing fast.  Tesco virtual shopping:  Tesco insist the idea is not just a gimmick.  “Retailers are struggling to keep up,” says Matt Cockett, vice president of sales at the company.   “A mobile strategy is key for any retailer because the revenue has more than doubled in the past 12 months.

“Mobile investment is about how you develop a strategy and manage to take advantage of the oncoming rapid changes in technology.  He added: “The Holy Grail is to connect the data touch points and to get a comprehensive view of each individual customer.  “Retailers need to consider all touch points that drive mobile traffic to support online, mobile and in-store, and ultimately increase conversion rate.”  Retail is increasingly all about making it as easy and convenient as possible for consumers to part with their cash.

Perhaps it won’t be too long before the Tesco experiment will come to a bus stop or train station near you.

 

ERP Cycle for Cycle Business on the web

Cycle business on the web

Cycle business on the web

Presenting real case study of Germany Deutsche Bahn organization.  You will appreciate perfection!

Call a Bike is a bike hire system run by Deutsche Bahn in several German cities, which uses a system of authentication codes to automatically lock and unlock bikes.  Here is the WEBSITE BUSINESS LOGIC:

Cycle ERP business logic

Cycle ERP business logic

Cycle friendly city

Cycle friendly city

To find the bikes one has to search at the cross roads in the central areas of the towns or use location-based services on SmartPhones to find them.

  1. To hire Customer calls the telephone number given on the bike which includes the BIKE’S ID and gets by voice the 4 digit opening code, which he then types onto the bike’s touch screen to unlock it.
  2. To return: Lock the bike to a fixed object, and select “return bike” from the bike’s touch-screen. A code will be generated which then has to be telephoned to the control centre, as proof that the bike was locked. As well one has to give the exact street names of the cross roads, which has to be within the permitted town area.
  3. From 2013, in some cities, e.g. Cologne and Munich, this phone call to return a bike is no longer necessary, as the return location is now being transmitted to the control centre by GPS.
  4. Lock temporarily. Similar to returning the bike, except that it doesn’t generate a “return code”.

DB provides local numbers for the phone calls from a cell phone which are required to both hire – rent – and return the bikes. Depending on your phone contract, the cost of your phone calls may exceed the price of the bike hire. However, if you are using a German SIM card which often has a flat rate for calling fixed line numbers, phone calls will be FREE of charge.

The system uses an electronic wheel lock and a cable lock, all controlled by embedded microcontroller with touchscreen LCD display. A set of 1024 pre-generated lock/unlock codes are unique to each bike and stored in memory.

To borrow from CallBike

  • Call a Bike – without stress and without traffic jam. Simply smart!
  • Call a bike you can amongst others in Berlin, Frankfurt / Main, Cologne, Munich, Stuttgart or Karlsruhe mobile on the go. Regardless of schedules, good for your figure and friendly to the environment.

DB Rent GmbH belongs together with the DB Fleet Service GmbH to the mobility service of Deutsche Bahn.

CRM using Social Media – Weekend Training Class

Do CRM using Social Media - 18 and 26 May 2013

Do CRM using Social Media – 18 and 26 May 2013

Learn Digital Marketing

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

For whom? This course is for anyone interested in advertising and marketing, corporate types, small businesses, educators, and everyone in between.

  • Marketers who already use Facebook, etc., but wants greater success.
  • New marketers and IT professionals who wants a kick-start.
  • Entrepreneurs seeking to promote their products and / or services in social media space.
  • Teaching professionals who would like to first learn and then teach the subject: Digital Marketing.
  • Advertising agency and public relations officers seeking an edge in social media marketing.
  • SME who wants more friends, business, and prominence for their brand.
  • Students to learn cutting-edge technology ahead of others and for better placement.

How many days? Day one is introduction, discussion, case studies, question / answer and actual demo of TWENTY digital platforms. Day two is hands-on with advance techniques, where you can actual get started with social media websites. On both days, you may bring your laptop to experience the thrill of social media.

When? DAY 1 – Saturday, 18 May, 2013. DAY 2 – Sunday, 26 May 2013.
Time? Both days 8:30 a.m. to 1:00 p.m. [8:30 to 9:00 Breakfast and intro]
Program outline: Day one is for beginners – twenty digital platforms will be introduced, and day two is advance topics. If you already know little bit about social media you may come directly for the Day 2.  Authentic training material from Facebook, YouTube and LinkedIn will be used for training besides lots of CASE STUDY and examples.

For more info do not hesitate to contact Jyotindra Zaveri (aka Jyoti).
Benefit: This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.
Some of the topics that will be covered in the practical training.

  • How to make your own unique newspaper. Click here to see example.
  • How NOT to use Facebook. Security guidelines.
  • Pinterest Boards for Branding and CRM.
  • Steps to create a successful viral campaign.
  • Leveraging festivals and bank holidays (there are numerous, you know).
  • Evaluating the risks and opportunities of your business on social media sites.
  • Building customer relationships online and interactive marketing.
  • A guide to blog rules and social media marketing guidelines document.
  • Facebook / LinkedIn paid marketing campaigns.

Questions about ‘Social Media Marketing’? But you do not know whom to ask? Here is a chance to stay ahead of competition. No previous experience or knowledge about internet technologies required, for first session.

You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites. Do not worry this is not computer program course.
Accelerate your career. By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.
Faculty:  Mr. Zaveri is specializing in Internet marketing using various digital platforms. He has mastered twenty digital platforms. Thousands of training programs conducted successfully by Prof. Zaveri. He is IT professional since …1975. Formerly with IBM, specially trained in Germany. He will personally take both days classes. Author of eight books including a book on ERP.

Click here to view complete profile of faculty Jyoti sir.
Important: Jyoti can set up and manage your digital platforms. I also undertake in-house training assignment.
Value proposition: One week FREE email support by Jyoti. Post training email discussions makes the time and money spent in your training more valuable.
Course fees: Please email j.zaveri@dnserp.com  Note: Second session is for advance social media optimization techniques. Optional: You may bring your laptop for both sessions with your own USB modem.

Early bird discount: 10% discount if registered one week before the session date, if enrolled before 11th May 2013.
Additional group discount: 10% for two or more from same organization.

How to register?  Send email giving your name, designation, organization, website and mobile number to j.zaveri@dnserp.com WITH cheque details.

Click here to view list of twenty Digital Platforms.
Request: Please share this information with others, thanks.

IT enabled marketing ideas – RFID and Facebook Page

Here are some innovative ideas that bridge the gap between Brick & Mortar and Click & Mortar.

Automaker Renault used the innovative “Facebook Pillars”.

Simple, Innovative and Fun

AutoRAI Motorshow is an automotive event in the Amsterdam, Netherlands, and featured brands such as BMW, Audi, Mercedes, Porsche, Ferrari, etc.  How to get competitive advantage? Renault cars were accompanied by especially designed Facebook pillars.  The 2,50,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook Like”, posting a link to that car on the card bearer’s profile, as shown in the video above.

Here is an idea # 2

Facebook friendly hangers

Innovative ways the offline world is making the most of the online world

C&A a Brazilian fashion retailer, has an IT enabled idea to bring customers’ Facebook approval into full view in its real-world stores.  It has posted photos of a number of the clothing items it sells on a dedicated Facebook Page, where it invites customers to “Like” the ones that appeal to them.  Special hangers on the racks in its bricks-&-mortar store display those votes in real-time, giving shoppers a clear indication of each item’s online popularity.

For more information regarding comprehensive overview of an entire market, click here to view Brand Analyses, Facebook Page Like, and Facebook Talking About figures………in the real-time!

Do you think innovations, such as above examples, will become more and more common?  Can you afford to be left behind?  We will appreciate your comments, shares and of course Likes.

2011 blog review – Viewed about 2,500 times in 2011.

Automatic analytic helps in fine tuning your blog strategies.  At end of the year it is a good idea to analyse the social media work.  Here is a cool summary, that I would like to share with you.

The WordPress.com stats has prepared a 2011 annual report for this DNSERP blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on.  See the report to learn more.  Don’t you think this is interesting?

Social media in ERP and CRM solutions

ERP & CRM integrates social media sites

ERP & CRM integrates social media sites

Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs.

BatchBlue’s Batchbook CRM software is #1 and stands out as the most social solution, with social media support a central feature of its design. Indeed, BatchBlue bills itself as “Your social CRM.”  SugarCRM in its latest release has added social capability, but in a limited form, essentially allowing you to include “Activity Streams” to monitor Twitter and Facebook feeds.

  • This, however, is only a portion of the social networking integration that Batchbook provides. For example, its social media SuperTags allow you to display a contact’s blog posts, tweets, and other feed items alongside their contact history.  As our user reviews show, customers appreciate Batchbook’s unique social media integration and organization features, including its dashboard and SuperTags.
  • Another differentiator is each vendor’s focus on small business. “BatchBlue was created with one goal in mind: to create useful, user-friendly software for small businesses.” As users attest, BatchBlue is devoted to the customer experience and offers extremely easy setup and use, as well as exceptional support.
  • SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management (CRM) system that is available in both open source and Commercial open source applications.
  • Sugar’s functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.“The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums.

Bottom Line: SugarCRM is an excellent product with a full array of CRM features that has been augmented by a limited degree of social media support. For small businesses looking for the most extensive social media integration, plus ease of use, exceptional support, and the lowest cost, Batchbook seems the clear choice.

Try both for FREE and decide.

WordPress Blog is launched by the leader Anna Hazare

Anna blogs on WordPress

Anna blogs on WordPress: यापुढे याच ब्लॉगवरुन मी आपल्याशी वेळोवेळी संपर्क साधणार आहे.

Social activist Anna Hazare has launched his blog in Marathi, Hindi, and English using the WordPress digital platform.

Actually the post will be done by Parulekar Raju and Kuvalekar Vijay.  This is a good example of out-souring your blog activities.  WordPress is a popular digital platform to make your Website using the Web 2.0 technology.

We recommend blog strategies as follows:

Blog is one the important digital platform for social media strategies.

  1. sign-up or subscribe blogs pertaining to your industry, read and comment.
  2. Read blogs pertaining to your target market.  Find professionals who are blogging regularly and try to establish relation with them and plan a public relation strategy with them.
  3. Publish your own (company) blog to interact in timely manner with your target audience.
  • Blog best practice:

    • Recommended best practices for Business Blog.  1) Prepare a document containing guidelines and rules 2) Use blog monitoring technology – e.g. Blog analytics and  3)  Plan periodic training to all staff, especially sales and marketing professionals to leverage the power of interactive websites, that is called Blog.

    • Educate the stake holders.  Enterprise wide training should be planned and HR can keep track who has attended, number of hours, etc.  Appoint chief of Blogging ( a person who will also control passwords).  Make sure CEO and other senior management also is attending the training sessions, even if they are not planning to use.  This is to ensure everyone understands the risks and rules of using social media web sites.

    • The aim is to ensure users use the sites like LinkedIn, facebook, or twitter in a responsible way.  It is necessary to educate them about the consequences of not following the rules and guidelines.  You must have noticed that people use email with disclaimer footer in emails because they know it is legal, etc. However, the blog posting is also like email, a written electronic record.

    • It may be prudent to make individual sign a document that they have read and understood the blog rules.  Interactive sites use email id and secret password to restrict access.  It is necessary to have a clear idea about the passwords and control of using email id.

      Here is a video demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

  • We will help you in using the blogs and social media marketing techniques effectively.  You should try blog instead of traditional methods of print advertisements, Television, Yellow Pages, and so on.  All together it is a lot of work, but it is well worth it, and it does pays off at the end.  There is a lead time of three to six months for your blog to catch-up.  So what are you waiting for?  Go ahead start your own blog using Google’s Blogger or WordPress because it is free and it is fun.  There are many blogs targeting the emerging market in India.

  • Links to Anna Hazare blogs:

http://annahazaresays.wordpress.com/  and in English https://annahazaresays.wordpress.com/category/post-in-English/

Bad news for Connecticut (USA) based Amazon associates

Amazon the number one retailer

Amazon # 1 e-Commerce web site

Unfortunately, the budget signed by the American Governor Malloy contains a sales tax provision that compels Amazon to terminate referral program for Connecticut-based participants effective immediately. It specifically imposes the collection of TAXES from consumers on sales by online retailers – including but not limited to those referred by Connecticut-based affiliates – even if those retailers have no physical presence in the state. New tax law is unconstitutional and counterproductive. It was supported by big-box retailers, most of which are based outside Connecticut, that seek to harm the affiliate advertising programs of their competitors. When the Government interest interferes business, business will go elsewhere.

  • Amazon is the most successful online E-commerce company in the world.  Amazon is the King of e-Commerce business.  A $34 billion online empire made of click & mortar.  It is just the beginning.  Amazon is one of the most admired companies in the world.

  • When a business buys from another business it is called Business-to-Business (B2B) online shopping.  Both B2C and B2B online shopping are forms of e-commerce.  Amazon.com is B2C site where consumers are buying directly from the business (manufacturer).

    Some fast facts about #1 retailer in the world:

    • An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. The process is called Business-to-Consumer (B2C) online shopping.

    • Amazon Prime offers FREE shipping (for a ~ $79 yearly fee) is a hit with consumers that gives Amazon repeat sales across its many categories.

    • Amazon has ~ 33,700 employees.  Amazon was founded in 1994 by Jeff Bezos as an online book store has now become the internet’s largest retailer.  Please click on any of the link below to enter the official website of Amazon.

      Click here to visit the online store http://www.dnserp.com/Kindle.htm

      According to amazon management email:  “As a result of the new law, contracts with all Connecticut residents participating in the Amazon Associates Program will be terminated today, June 10, 2011. Those Connecticut residents will no longer receive advertising fees for sales referred to Amazon.com, Endless.com, or SmallParts.com”.

Do you think this kind of development is good for online business in general and in particular for the Amazon associates? Your comments will be appreciated.

Blog guidelines for effective Social media optimization

Here are some tips for your business blog

  1. Most blog platforms like WordPress or Blogger (from Google) are free for basic services.   However, you need to invest time.  If someone gives you a rosy picture take it with a pinch of salt.   Blogs once started cannot be stopped nor can pace be slow.   You have to update and service the comments.   You must plan a strategy and define a business process  for reaping the benefit of the social media sites.

  2. It is necessary to give due priority to social media sites and inform others in the marketing department.  The company blog is important communication taking the legacy website to the next level.   Commit sufficient resources such as people and time.

  3. It is necessary to identify the ‘audience’ to target the social media campaign.  Incidentally,  you will soon find out audience is actually now not mere listening but going to take active part in your website by uploading their comments, likes, sharing the post with their contacts and so on.   You have just learned another lesson that blogs are not for passive audience like your passive website but an active and participating customers or prospects.   Be careful, you are dealing with real people in real-time.

  4. Some team members may find blogging an odd way to spend time (sometime they think it is a waste of time).  All this can be avoided with a formal training and positive involvement.   It may be necessary to show the marketing team the integration of Twitter and blog or linking Facebook with blog and so on.   It is recommended that the directives come from the top management, CEO or the Director.   It is necessary to prepare a guideline document before embarking journey in to the blogosphere.

  5. I have published several PowerPoint presentations on the subject of ERP which can be viewed free.  Many people have told me that they have used them in their ERP projects.   Eventually the blogs and websites will get higher ranks because the same will have good traffic, more unique visitors and less bounce rates.

  6. Spend time may be just ten / fifteen minutes but regularly on reading blogs of other competition companies.  Compare web analytic reports.   You have to measure and benchmark your own social media initiative and that of your competition companies.   Figures and numbers will help you to improve your social media optimization plans.  Unless you measure you cannot improve.  Most digital platform gives analytic reports, e.g., YouTube insights or WordPress stats.

  7. Social media optimization is actually offshoot of the SEO.  You need to select appropriate topic for the posts.  You need to dwell on selecting the keywords so that search engine will index your blog and display your blog page.  Sounds familiar, like SEO here also you need to take care of the ‘spiders’ (or crawlers).   If you are not sure, take help of experts who are already using digital platforms like Facebook, LinkedIn, and Twitter etc.   Remember, your blog may be linked by another blog or your tweet may be retweet by your followers.

  8. Spend adequate time on the research of the key words and key phrases your target audience is most likely going to use.  This needs to get included into your posts.  The trick is that search engine should find them and index it.  At the same time do not use key phrases in artificial way.  Keep the tone and the matter real, because it is read by real people besides the robots.

  9. Here is the paradigm shift.  Share your knowledge with the readers.   It is not easy and simple change in attitude, because earlier people used to pay for getting the knowledge, now you have to publish it free.  The reward is that people will appreciate and always come back because you have given away useful information.

  10. Assign role and responsibility.   This is called R & R matrix.  Who is going to write a post and when.   Daily or weekly, whatever is the duration the team must keep the blogs live.   Many time senior executive takes initiative in the beginning and later the enthusiasm dies down.   In such case it may be a good idea to outsource the task to professionals, but still needs interaction.  Because you know your industry the best.   You still need to give inputs about happenings in your organization.   Assign editorial leader, identify core group of bloggers within the organization, who are constantly thinking up new post ideas, writing and editing.   Two or three writers can share the load and the result will be better because you will get a balanced blog.

    Your comments are welcome, let us discuss further, what do you think of these tips?  Would you like to add some more?

How to make an animation movie

You can make an animation movie easily with no previous experience as such.

A digital platform is available for making an animation movie. You type something; they turn it into a movie.  This revolutionary approach to movie-making is based on an almost universally held skill — typing.

Steps: You need a script.  Decide one character or two.  Type in the dialogs.  You may select some options like background music, action, etc. The sound   Preview and edit if necessary.   Finally upload to YouTube.

Sounds simple?  Because it is simple.  This digital platform is called “xtranomal”

Let me quote based on the site:  “Xtranormal’s mission is to bring movie-making to the people.  Everyone watches movies and they believe everyone can make movies.  Movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century.

Design your own scene.   The site offers a variety of artistic sets and actors to fill your stage, camera angles.  Unleash your inner “Producer & Director”.  You can frame your action by selecting a pre-defined camera shot, making and saving your own setup.

That is the power of the digital platform.  Techies would like to call Web two point zero.  You can make your own content, edit and distribute all over the world.  Everything is in the cloud.    For instance, I have a subtle message in this short ( ~ 4  min.) clip about corruption.

You can use this idea for training, education or marketing purpose on the net.  .

I am sharing this digital platform with you because I think you can convey your message using cartoon character more effectively. Do not hesitate to contact me for any support. What do you say?   Please leave your comment.

Reference: http://www.xtranormal.com

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