eCommerce ideas – Virtual store – QR Code – mCommerce

How to become #One without increasing number of stores?

mCommerce:   Mobile commerce – or M-commerce – is the fastest growing area of retail.  Retailers are scrambling to catch up with the rapid growth of smartphones and how they’re changing the way we shop.   About quarter of consumers have used their smartphone to access websites while out shopping.   Tesco (Home Plus) reckon they’ve got a captive audience to try out their latest technology at Gatwick’s North Terminal.  It’s also one of the busiest times of the year with tens of thousands of passengers with a lot of time to kill between flights.

“We don’t think it’s a gimmick – it’s a taste of the future,” says Mandy Minichiello, marketing manager for Tesco.com.   “In 2016, about 90% of all mobiles will be smartphones.  Tesco virtual shopping mobile app.   A mobile app scans the QR CODE and orders the selected items.  “We’re doing this as a trial to try to get some customer feedback. We’re keen to make customers lives as easy as possible.   “Increasingly, they want to shop on the go.”

Tesco was a pioneer of internet retailing and has more than a million online customers.   They’ve also done a similar experiment in South Korea, where commuters pointed their mobile phones at billboards in subways and bus stops. These have become a permanent fixture.

The UK trial goes further with an interactive feature.  “It’s significant they’re doing this before other mainstream retailers have got in on the act,” says Neil Saunders, managing director with retail consultancy Conlumino.  “It shows that Tesco are determined to make a success in the mobile retail environment and the potential for growth.”

Changing fast – Other retailers will be watching closely.  According to mobile retail strategy consultancy Velti, the industry is changing fast.  Tesco virtual shopping:  Tesco insist the idea is not just a gimmick.  “Retailers are struggling to keep up,” says Matt Cockett, vice president of sales at the company.   “A mobile strategy is key for any retailer because the revenue has more than doubled in the past 12 months.

“Mobile investment is about how you develop a strategy and manage to take advantage of the oncoming rapid changes in technology.  He added: “The Holy Grail is to connect the data touch points and to get a comprehensive view of each individual customer.  “Retailers need to consider all touch points that drive mobile traffic to support online, mobile and in-store, and ultimately increase conversion rate.”  Retail is increasingly all about making it as easy and convenient as possible for consumers to part with their cash.

Perhaps it won’t be too long before the Tesco experiment will come to a bus stop or train station near you.

 

CRM using Social Media – Weekend Training Class

Do CRM using Social Media - 18 and 26 May 2013

Do CRM using Social Media – 18 and 26 May 2013

Learn Digital Marketing

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

For whom? This course is for anyone interested in advertising and marketing, corporate types, small businesses, educators, and everyone in between.

  • Marketers who already use Facebook, etc., but wants greater success.
  • New marketers and IT professionals who wants a kick-start.
  • Entrepreneurs seeking to promote their products and / or services in social media space.
  • Teaching professionals who would like to first learn and then teach the subject: Digital Marketing.
  • Advertising agency and public relations officers seeking an edge in social media marketing.
  • SME who wants more friends, business, and prominence for their brand.
  • Students to learn cutting-edge technology ahead of others and for better placement.

How many days? Day one is introduction, discussion, case studies, question / answer and actual demo of TWENTY digital platforms. Day two is hands-on with advance techniques, where you can actual get started with social media websites. On both days, you may bring your laptop to experience the thrill of social media.

When? DAY 1 – Saturday, 18 May, 2013. DAY 2 – Sunday, 26 May 2013.
Time? Both days 8:30 a.m. to 1:00 p.m. [8:30 to 9:00 Breakfast and intro]
Program outline: Day one is for beginners – twenty digital platforms will be introduced, and day two is advance topics. If you already know little bit about social media you may come directly for the Day 2.  Authentic training material from Facebook, YouTube and LinkedIn will be used for training besides lots of CASE STUDY and examples.

For more info do not hesitate to contact Jyotindra Zaveri (aka Jyoti).
Benefit: This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.
Some of the topics that will be covered in the practical training.

  • How to make your own unique newspaper. Click here to see example.
  • How NOT to use Facebook. Security guidelines.
  • Pinterest Boards for Branding and CRM.
  • Steps to create a successful viral campaign.
  • Leveraging festivals and bank holidays (there are numerous, you know).
  • Evaluating the risks and opportunities of your business on social media sites.
  • Building customer relationships online and interactive marketing.
  • A guide to blog rules and social media marketing guidelines document.
  • Facebook / LinkedIn paid marketing campaigns.

Questions about ‘Social Media Marketing’? But you do not know whom to ask? Here is a chance to stay ahead of competition. No previous experience or knowledge about internet technologies required, for first session.

You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites. Do not worry this is not computer program course.
Accelerate your career. By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.
Faculty:  Mr. Zaveri is specializing in Internet marketing using various digital platforms. He has mastered twenty digital platforms. Thousands of training programs conducted successfully by Prof. Zaveri. He is IT professional since …1975. Formerly with IBM, specially trained in Germany. He will personally take both days classes. Author of eight books including a book on ERP.

Click here to view complete profile of faculty Jyoti sir.
Important: Jyoti can set up and manage your digital platforms. I also undertake in-house training assignment.
Value proposition: One week FREE email support by Jyoti. Post training email discussions makes the time and money spent in your training more valuable.
Course fees: Please email j.zaveri@dnserp.com  Note: Second session is for advance social media optimization techniques. Optional: You may bring your laptop for both sessions with your own USB modem.

Early bird discount: 10% discount if registered one week before the session date, if enrolled before 11th May 2013.
Additional group discount: 10% for two or more from same organization.

How to register?  Send email giving your name, designation, organization, website and mobile number to j.zaveri@dnserp.com WITH cheque details.

Click here to view list of twenty Digital Platforms.
Request: Please share this information with others, thanks.

Crossword Puzzle # 01 – ERP – focusing on ERP related topics

Are you an ERP expert?   Solve this Crossword.

Crossword Puzzle ERP

Crossword Puzzle ERP

  • Across

3.     PRO Module

5.     Manufacturing Module

6.     Nervous System on Computer (Hint: Digital) (3 Words)

7.     Account Module

8.     Revenue Module

11.   Inventory control Module (2 Words)

  • Down

1.     Measure for errors (2 Words)

2.     Purchase Module

4.     This chip replaces bar code

9.     List of items Module

10.   Government dues Module

  • Crossword Puzzle ERP created by Jyotindra Zaveri – ERP consultant and trainer.

  • Click here to see the solution.
  • Your feedback will be appreciated.  Hope you will share with Like-minded people!

2012 in review – ERP Posts Annual Report

The WordPress.com stats prepared a 2012 annual report for this ERP Blog.  “The purpose of eduction is not to fill a bucket, but to light a fire”  – Herodotus.

Please Click here to see the complete ERP Blog report.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This Blog got about 3,900 views in 2012. If every person who reached the top of Mt. Everest viewed this Blog, it would have taken 7 years to get that many views.

Here are Ten additional resources to learn ERP.   Connect, subscribe, follow and share knowledge.

Regards,

Jyotindra Zaveri, ERP and Social Media Marketing Consultant & Trainer.

  1. http://www.dnserp.com eLearning Site [173 K visited, 85 K Unique visitors 175 countries]
  2. http://www.youtube.com/dnserp Subscribe [65 Videos, 129 K Video Views]
  3. http://www.scribd.com/DigitalVivekananda Follow 75 Docs [129 K Read, 350 Followers]
  4. http://pinterest.com/digitalpin Digital Vivekananda Pins Follow [10 Boards, 60 Pins]
  5. http://www.facebook.com/dnserp Like Facebook Page ERP [50 Likes]
  6. https://www.facebook.com/groups/discuss.erp Join FB Group ERP [600 members]
  7. http://linkd.in/lFj98r Join LinkedIn Group ERP, E-business Forum [460 members]
  8. http://www.twitter.com/followERP Follow [340 Followers]
  9. http://www.slideshare.net/jzaveri Follow Presentations with video [180 Followers]
  10. http://XeeMe.com/Zaveri All 30+ Blogs, Micro-Blogs, Pages, Groups, Sites in one place.

Hope you will Like this innovative post and share.  Happy posting and sharing in 2013.

Senior Citizens Friendly grocery store uses GPS in the shopping cart

Map in the shopping cart for Senior Citizens

Grocery shopping can be quite an ordeal, long aisles with multiple signs, constantly changing sections, and distracting food samples comes between you and your final destination, the checkout.   Large malls will be coming up in India due to recent change in the Government policy pertaining to the Foreign Direct Investment (FDI).   But, what about old people who gets lost in the large super markets?  God help ‘Kirana‘ (old style small corner shop) store.

What is GPS?  The Global Positioning System (GPS) is a space-based satellite navigation system that provides location, anywhere on the Earth.  It is maintained by the United States government and is freely accessible to anyone with a GPS receiver.

To tackle this growing social issue, technologists across the world have invented a special shopping cart with a GPS system, for malls that leads confused shoppers to their desired targets, that is check-out or the POS terminal. Targeted for senior citizens:  Do you think a GPS-enabled shopping cart could be a boon to shoppers, who have  been known to go to buy just milk and return with Rs.1000/- worth of junk food?

In the back-end the ERP system will also be recording analyzing data for the ‘Business Intelligence’ (BI) to prepare reports that will tell the sellers information pertaining to fast selling items required by the senior citizens.   This kind of stores will become ‘Senior Citizen Friendly’ store, and from the CRM point of view this may attract more older people too.

This appears to be a good idea for the consumers, but the marketing people in the supermarket may not like this. They have spent lacks of Rupees analyzing consumers’ shopping habits;  that is why layouts keep changing.  It  is specifically to lure customers to spend more time wandering around the aisles, in a hope that the buyer will spend money on things they did not know about but would happily buy.  Next, you may find Apps on your iPhone (or the Android smartphone) that will tell you where you are and which way is the Exit.   Do you think this will really help senior citizens ?

[Source: This post is based on information from switch. com and device. com]

SAP ERP in Indian National Language – Hindi

Don’t say साँप – Pronounce as एसएपी

 

It is no hidden truth that Hindi, the official Indian language and the preferred language of transaction for over 40% of the population. Specifically in the public sector, there was the need for solutions that helped the Hindi-speaking workforce work in their own language.  SAP has pitched its Hindi ERP solution in the Indian market with an eye on the Hindi belt.

English: The word "Hindi" in the Dev...

English: The word “Hindi” in the Devanagari script. (Photo credit: Wikipedia)

The solution will surely set a precedent for various vendors to beef up work on the availability of software in local languages.  It will allow companies to employ Hindi-speaking people, thereby opening a pool of job opportunities. Vendors like Microsoft are already offering their operating system and office suite in the local language for quite some time now. It would be interesting to see if competitors like Oracle, Salesforce, etc also jump into the fray.

SAP seems to have seen a good opportunity in the burgeoning public sector where immense automation drive is on.   SAP also admits that the increased pace of adoption of the SAP ERP in the Government sector spanning across the Central, State, Public Sector Enterprises, Utilities, Municipal Corporations, Railways, Defense, Airports and Shipping, led SAP to localize its software to address local requirements of customers .

SAP ERP in Hindi will help to address areas such as Logistics including India taxation, accounting, employee data, and provident fund, Payroll including pay-slip, loans, claims and Employee Self Services.

Join this Facebook group Discuss ERP

Let us discuss:  Join LinkedIn group and Facebook Group focusing on ERP

–  Managed by Jyotindra Zaveri, ERP Consultant and ERP Trainer.

Will localize solution help unlock the domain knowledge and expertise that exists at user level in India?  What do you say?

ERP Job and mistakes ERP Certified professionals make.

Powerful career tips written by Jon Reed ,The SAP Mentor and the Founder of JonERP.com , and Produced by ERP Consultant Mostafa Al-aqeely. On the most common mistakes that SAP job seekers make.

Video courtesy http://www.youtube.com/user/MrMostafaEid/videos

ERP Vendors

ERP Vendors

ERP vendors:  There are hundreds of software companies offering ERP solutions.  There are two kinds of ERP companies.  (1) ERP software developing organizing and (2) ERP implementing partners.

ERP vendor companies:  SAP, Oracle, Microsoft Dynamics (Navision), Sage ERP, DNS ERP, Telly ERP, and so on.

ERP implementer partners:  Siemens InfoTech, PwC, Infosys (recent acquisition of Axon, for instance), etc.

What is the difference between SAP and ERP?

This is wrong question.  It is like asking, “What is the difference between a car and Honda Accord?”  Honda Accord is one of the models of cars.  Car is a generic name given to vehicle.  Similarly, ERP is generic name given to enterprise management integrated software.

SAP Certification:  No doubt, SAP is considered as # 1 and learning SAP ERP will be a feather in your cap, however, (first you need the cap).  Many students are carried away by the SAP brand name without understanding that, just by sitting in the Mercedes car, you can’t learn driving.  Make sure that ERP certificate is backed by adequate practical training and at least two years of work experience.  A fresher with an SAP certificate is a sad joke!

Please note that SAP is a well-known, leading ERP company in the world.  But, SAP is not the only ERP vendor.  There are many ERP companies.  SAP is a specific name of the one of the companies, which has developed ERP software.  Therefore, it is wrong way to ask, “What is the difference between SAP and ERP?”  One may ask a question, “What is the difference between SAP and MS Dynamics?”?  That makes more sense.

Join LinkedIn group ERP, E-business Forum

Let us continue this discussion on this LinkedIn group.

Join this Facebook group Discuss ERP

Hope you will Like this post.   Please do not forget to subscribe to this ERP Blog.  This post is important based on many emails received from frustrated ERP [so-called]  Certified  software engineers.   Leave your comments below and share with your contacts who you think will benefit by this post.

 

Additional resource to learn ERP

Join ERP Groups on Facebook and LinkedIn and Follow on Twiiter

Join ERP Groups on Facebook and LinkedIn and Follow on Twitter

Connect and regularly access to get many valuable benefits that these sites provides.

Learn CRM, Supply chain management and Enterprise Resource Planning software.  This web sites are good reference for various key functions managers, such as accounts, purchase, sales, production, etc.  It is not just additional resource but also a companion sites for corporate commandos.

Join Facebook ERP group

Let us discuss ERP, any ERP.

https://www.facebook.com/groups/discuss.erp Join Facebook Group ERP

http://www.facebook.com/dnserp Like Facebook Page ERP

Join ERP LinkedIn group

Join ERP LinkedIn group

http://linkd.in/lFj98r Join LinkedIn Group ERP, E-business Forum

Follow @followERP on Twitter

Follow @followERP on Twitter

http://www.twitter.com/followERP Follow

ERP training videos

Subscribe. ERP training videos on YouTube. Over 100 K video views.

http://www.youtube.com/dnserp  Subscribe

Follow on Scribd - ERP PowerPoint presentations.  Over 100 K reads.

Follow on Scribd – ERP PowerPoint presentations. Over 100 K reads.

http://www.scribd.com/elesson Follow

Follow on slideshare.  ERP presentations with videos

Follow on slideshare. ERP presentations with videos

http://www.slideshare.net/jzaveri Follow Presentations with YouTube video

Created for e-Learning by Jyotindra Zaveri, ERP Consultant & Trainer. 

Connect and regularly access to get many valuable benefits that DNS provides.  Do not forget to subscribe to his blog to get automatic email whenever we publish new post.  If you Like it Share with other.  

  

ERP Lecture in Germany

ERP Lecture in Germany by Zaveri

International Faculty

I am glad to inform you that I was invited to give a lecture on the subject of ERP in Germany.  It was a great experience to discuss with German students.

Here are the glimpse of the ERP lecture:

The presentation that I used for my lecture at the university is also published on this blog.  Here is the link  https://dnserp.wordpress.com/erp-presentation-32-erp-modules

I will appreciate your feedback.  If you Like it Share it.

IT enabled marketing ideas – RFID and Facebook Page

Here are some innovative ideas that bridge the gap between Brick & Mortar and Click & Mortar.

Automaker Renault used the innovative “Facebook Pillars”.

Simple, Innovative and Fun

AutoRAI Motorshow is an automotive event in the Amsterdam, Netherlands, and featured brands such as BMW, Audi, Mercedes, Porsche, Ferrari, etc.  How to get competitive advantage? Renault cars were accompanied by especially designed Facebook pillars.  The 2,50,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook Like”, posting a link to that car on the card bearer’s profile, as shown in the video above.

Here is an idea # 2

Facebook friendly hangers

Innovative ways the offline world is making the most of the online world

C&A a Brazilian fashion retailer, has an IT enabled idea to bring customers’ Facebook approval into full view in its real-world stores.  It has posted photos of a number of the clothing items it sells on a dedicated Facebook Page, where it invites customers to “Like” the ones that appeal to them.  Special hangers on the racks in its bricks-&-mortar store display those votes in real-time, giving shoppers a clear indication of each item’s online popularity.

For more information regarding comprehensive overview of an entire market, click here to view Brand Analyses, Facebook Page Like, and Facebook Talking About figures………in the real-time!

Do you think innovations, such as above examples, will become more and more common?  Can you afford to be left behind?  We will appreciate your comments, shares and of course Likes.

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