CRM using Social Media – Weekend Training Class

Do CRM using Social Media - 18 and 26 May 2013

Do CRM using Social Media – 18 and 26 May 2013

Learn Digital Marketing

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

For whom? This course is for anyone interested in advertising and marketing, corporate types, small businesses, educators, and everyone in between.

  • Marketers who already use Facebook, etc., but wants greater success.
  • New marketers and IT professionals who wants a kick-start.
  • Entrepreneurs seeking to promote their products and / or services in social media space.
  • Teaching professionals who would like to first learn and then teach the subject: Digital Marketing.
  • Advertising agency and public relations officers seeking an edge in social media marketing.
  • SME who wants more friends, business, and prominence for their brand.
  • Students to learn cutting-edge technology ahead of others and for better placement.

How many days? Day one is introduction, discussion, case studies, question / answer and actual demo of TWENTY digital platforms. Day two is hands-on with advance techniques, where you can actual get started with social media websites. On both days, you may bring your laptop to experience the thrill of social media.

When? DAY 1 – Saturday, 18 May, 2013. DAY 2 – Sunday, 26 May 2013.
Time? Both days 8:30 a.m. to 1:00 p.m. [8:30 to 9:00 Breakfast and intro]
Program outline: Day one is for beginners – twenty digital platforms will be introduced, and day two is advance topics. If you already know little bit about social media you may come directly for the Day 2.  Authentic training material from Facebook, YouTube and LinkedIn will be used for training besides lots of CASE STUDY and examples.

For more info do not hesitate to contact Jyotindra Zaveri (aka Jyoti).
Benefit: This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.
Some of the topics that will be covered in the practical training.

  • How to make your own unique newspaper. Click here to see example.
  • How NOT to use Facebook. Security guidelines.
  • Pinterest Boards for Branding and CRM.
  • Steps to create a successful viral campaign.
  • Leveraging festivals and bank holidays (there are numerous, you know).
  • Evaluating the risks and opportunities of your business on social media sites.
  • Building customer relationships online and interactive marketing.
  • A guide to blog rules and social media marketing guidelines document.
  • Facebook / LinkedIn paid marketing campaigns.

Questions about ‘Social Media Marketing’? But you do not know whom to ask? Here is a chance to stay ahead of competition. No previous experience or knowledge about internet technologies required, for first session.

You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites. Do not worry this is not computer program course.
Accelerate your career. By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.
Faculty:  Mr. Zaveri is specializing in Internet marketing using various digital platforms. He has mastered twenty digital platforms. Thousands of training programs conducted successfully by Prof. Zaveri. He is IT professional since …1975. Formerly with IBM, specially trained in Germany. He will personally take both days classes. Author of eight books including a book on ERP.

Click here to view complete profile of faculty Jyoti sir.
Important: Jyoti can set up and manage your digital platforms. I also undertake in-house training assignment.
Value proposition: One week FREE email support by Jyoti. Post training email discussions makes the time and money spent in your training more valuable.
Course fees: Please email j.zaveri@dnserp.com  Note: Second session is for advance social media optimization techniques. Optional: You may bring your laptop for both sessions with your own USB modem.

Early bird discount: 10% discount if registered one week before the session date, if enrolled before 11th May 2013.
Additional group discount: 10% for two or more from same organization.

How to register?  Send email giving your name, designation, organization, website and mobile number to j.zaveri@dnserp.com WITH cheque details.

Click here to view list of twenty Digital Platforms.
Request: Please share this information with others, thanks.

2012 in review – ERP Posts Annual Report

The WordPress.com stats prepared a 2012 annual report for this ERP Blog.  “The purpose of eduction is not to fill a bucket, but to light a fire”  – Herodotus.

Please Click here to see the complete ERP Blog report.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This Blog got about 3,900 views in 2012. If every person who reached the top of Mt. Everest viewed this Blog, it would have taken 7 years to get that many views.

Here are Ten additional resources to learn ERP.   Connect, subscribe, follow and share knowledge.

Regards,

Jyotindra Zaveri, ERP and Social Media Marketing Consultant & Trainer.

  1. http://www.dnserp.com eLearning Site [173 K visited, 85 K Unique visitors 175 countries]
  2. http://www.youtube.com/dnserp Subscribe [65 Videos, 129 K Video Views]
  3. http://www.scribd.com/DigitalVivekananda Follow 75 Docs [129 K Read, 350 Followers]
  4. http://pinterest.com/digitalpin Digital Vivekananda Pins Follow [10 Boards, 60 Pins]
  5. http://www.facebook.com/dnserp Like Facebook Page ERP [50 Likes]
  6. https://www.facebook.com/groups/discuss.erp Join FB Group ERP [600 members]
  7. http://linkd.in/lFj98r Join LinkedIn Group ERP, E-business Forum [460 members]
  8. http://www.twitter.com/followERP Follow [340 Followers]
  9. http://www.slideshare.net/jzaveri Follow Presentations with video [180 Followers]
  10. http://XeeMe.com/Zaveri All 30+ Blogs, Micro-Blogs, Pages, Groups, Sites in one place.

Hope you will Like this innovative post and share.  Happy posting and sharing in 2013.

2011 blog review – Viewed about 2,500 times in 2011.

Automatic analytic helps in fine tuning your blog strategies.  At end of the year it is a good idea to analyse the social media work.  Here is a cool summary, that I would like to share with you.

The WordPress.com stats has prepared a 2011 annual report for this DNSERP blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on.  See the report to learn more.  Don’t you think this is interesting?

WordPress Blog is launched by the leader Anna Hazare

Anna blogs on WordPress

Anna blogs on WordPress: यापुढे याच ब्लॉगवरुन मी आपल्याशी वेळोवेळी संपर्क साधणार आहे.

Social activist Anna Hazare has launched his blog in Marathi, Hindi, and English using the WordPress digital platform.

Actually the post will be done by Parulekar Raju and Kuvalekar Vijay.  This is a good example of out-souring your blog activities.  WordPress is a popular digital platform to make your Website using the Web 2.0 technology.

We recommend blog strategies as follows:

Blog is one the important digital platform for social media strategies.

  1. sign-up or subscribe blogs pertaining to your industry, read and comment.
  2. Read blogs pertaining to your target market.  Find professionals who are blogging regularly and try to establish relation with them and plan a public relation strategy with them.
  3. Publish your own (company) blog to interact in timely manner with your target audience.
  • Blog best practice:

    • Recommended best practices for Business Blog.  1) Prepare a document containing guidelines and rules 2) Use blog monitoring technology – e.g. Blog analytics and  3)  Plan periodic training to all staff, especially sales and marketing professionals to leverage the power of interactive websites, that is called Blog.

    • Educate the stake holders.  Enterprise wide training should be planned and HR can keep track who has attended, number of hours, etc.  Appoint chief of Blogging ( a person who will also control passwords).  Make sure CEO and other senior management also is attending the training sessions, even if they are not planning to use.  This is to ensure everyone understands the risks and rules of using social media web sites.

    • The aim is to ensure users use the sites like LinkedIn, facebook, or twitter in a responsible way.  It is necessary to educate them about the consequences of not following the rules and guidelines.  You must have noticed that people use email with disclaimer footer in emails because they know it is legal, etc. However, the blog posting is also like email, a written electronic record.

    • It may be prudent to make individual sign a document that they have read and understood the blog rules.  Interactive sites use email id and secret password to restrict access.  It is necessary to have a clear idea about the passwords and control of using email id.

      Here is a video demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

  • We will help you in using the blogs and social media marketing techniques effectively.  You should try blog instead of traditional methods of print advertisements, Television, Yellow Pages, and so on.  All together it is a lot of work, but it is well worth it, and it does pays off at the end.  There is a lead time of three to six months for your blog to catch-up.  So what are you waiting for?  Go ahead start your own blog using Google’s Blogger or WordPress because it is free and it is fun.  There are many blogs targeting the emerging market in India.

  • Links to Anna Hazare blogs:

http://annahazaresays.wordpress.com/  and in English https://annahazaresays.wordpress.com/category/post-in-English/

Web Analytics actual demo- WordPress, Scribd and YouTube insight

Demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

I am demonstrating web analytics of the digital platforms. Blog e.g. WordPress analytic reports.

Scribd.com Document publishing in HTML5 and web analytics.

YouTube analytic reports called ‘Insight’.  Above video clip demonstrates the YouTube reports giving information on video such as how many views, from where viewers are coming, which videos are most popular.

The point is, unless you measure how can you improve?  Start making your matrix by measuring.  You can fine tune your social media marketing strategies based on these analytics to get the maximum out of your social media marketing plans.


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