Social media in ERP and CRM solutions

ERP & CRM integrates social media sites

ERP & CRM integrates social media sites

Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs.

BatchBlue’s Batchbook CRM software is #1 and stands out as the most social solution, with social media support a central feature of its design. Indeed, BatchBlue bills itself as “Your social CRM.”  SugarCRM in its latest release has added social capability, but in a limited form, essentially allowing you to include “Activity Streams” to monitor Twitter and Facebook feeds.

  • This, however, is only a portion of the social networking integration that Batchbook provides. For example, its social media SuperTags allow you to display a contact’s blog posts, tweets, and other feed items alongside their contact history.  As our user reviews show, customers appreciate Batchbook’s unique social media integration and organization features, including its dashboard and SuperTags.
  • Another differentiator is each vendor’s focus on small business. “BatchBlue was created with one goal in mind: to create useful, user-friendly software for small businesses.” As users attest, BatchBlue is devoted to the customer experience and offers extremely easy setup and use, as well as exceptional support.
  • SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management (CRM) system that is available in both open source and Commercial open source applications.
  • Sugar’s functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.“The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums.

Bottom Line: SugarCRM is an excellent product with a full array of CRM features that has been augmented by a limited degree of social media support. For small businesses looking for the most extensive social media integration, plus ease of use, exceptional support, and the lowest cost, Batchbook seems the clear choice.

Try both for FREE and decide.

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