2012 in review – ERP Posts Annual Report

The WordPress.com stats prepared a 2012 annual report for this ERP Blog.  “The purpose of eduction is not to fill a bucket, but to light a fire”  – Herodotus.

Please Click here to see the complete ERP Blog report.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This Blog got about 3,900 views in 2012. If every person who reached the top of Mt. Everest viewed this Blog, it would have taken 7 years to get that many views.

Here are Ten additional resources to learn ERP.   Connect, subscribe, follow and share knowledge.

Regards,

Jyotindra Zaveri, ERP and Social Media Marketing Consultant & Trainer.

  1. http://www.dnserp.com eLearning Site [173 K visited, 85 K Unique visitors 175 countries]
  2. http://www.youtube.com/dnserp Subscribe [65 Videos, 129 K Video Views]
  3. http://www.scribd.com/DigitalVivekananda Follow 75 Docs [129 K Read, 350 Followers]
  4. http://pinterest.com/digitalpin Digital Vivekananda Pins Follow [10 Boards, 60 Pins]
  5. http://www.facebook.com/dnserp Like Facebook Page ERP [50 Likes]
  6. https://www.facebook.com/groups/discuss.erp Join FB Group ERP [600 members]
  7. http://linkd.in/lFj98r Join LinkedIn Group ERP, E-business Forum [460 members]
  8. http://www.twitter.com/followERP Follow [340 Followers]
  9. http://www.slideshare.net/jzaveri Follow Presentations with video [180 Followers]
  10. http://XeeMe.com/Zaveri All 30+ Blogs, Micro-Blogs, Pages, Groups, Sites in one place.

Hope you will Like this innovative post and share.  Happy posting and sharing in 2013.

Blog guidelines for effective Social media optimization

Here are some tips for your business blog

  1. Most blog platforms like WordPress or Blogger (from Google) are free for basic services.   However, you need to invest time.  If someone gives you a rosy picture take it with a pinch of salt.   Blogs once started cannot be stopped nor can pace be slow.   You have to update and service the comments.   You must plan a strategy and define a business process  for reaping the benefit of the social media sites.

  2. It is necessary to give due priority to social media sites and inform others in the marketing department.  The company blog is important communication taking the legacy website to the next level.   Commit sufficient resources such as people and time.

  3. It is necessary to identify the ‘audience’ to target the social media campaign.  Incidentally,  you will soon find out audience is actually now not mere listening but going to take active part in your website by uploading their comments, likes, sharing the post with their contacts and so on.   You have just learned another lesson that blogs are not for passive audience like your passive website but an active and participating customers or prospects.   Be careful, you are dealing with real people in real-time.

  4. Some team members may find blogging an odd way to spend time (sometime they think it is a waste of time).  All this can be avoided with a formal training and positive involvement.   It may be necessary to show the marketing team the integration of Twitter and blog or linking Facebook with blog and so on.   It is recommended that the directives come from the top management, CEO or the Director.   It is necessary to prepare a guideline document before embarking journey in to the blogosphere.

  5. I have published several PowerPoint presentations on the subject of ERP which can be viewed free.  Many people have told me that they have used them in their ERP projects.   Eventually the blogs and websites will get higher ranks because the same will have good traffic, more unique visitors and less bounce rates.

  6. Spend time may be just ten / fifteen minutes but regularly on reading blogs of other competition companies.  Compare web analytic reports.   You have to measure and benchmark your own social media initiative and that of your competition companies.   Figures and numbers will help you to improve your social media optimization plans.  Unless you measure you cannot improve.  Most digital platform gives analytic reports, e.g., YouTube insights or WordPress stats.

  7. Social media optimization is actually offshoot of the SEO.  You need to select appropriate topic for the posts.  You need to dwell on selecting the keywords so that search engine will index your blog and display your blog page.  Sounds familiar, like SEO here also you need to take care of the ‘spiders’ (or crawlers).   If you are not sure, take help of experts who are already using digital platforms like Facebook, LinkedIn, and Twitter etc.   Remember, your blog may be linked by another blog or your tweet may be retweet by your followers.

  8. Spend adequate time on the research of the key words and key phrases your target audience is most likely going to use.  This needs to get included into your posts.  The trick is that search engine should find them and index it.  At the same time do not use key phrases in artificial way.  Keep the tone and the matter real, because it is read by real people besides the robots.

  9. Here is the paradigm shift.  Share your knowledge with the readers.   It is not easy and simple change in attitude, because earlier people used to pay for getting the knowledge, now you have to publish it free.  The reward is that people will appreciate and always come back because you have given away useful information.

  10. Assign role and responsibility.   This is called R & R matrix.  Who is going to write a post and when.   Daily or weekly, whatever is the duration the team must keep the blogs live.   Many time senior executive takes initiative in the beginning and later the enthusiasm dies down.   In such case it may be a good idea to outsource the task to professionals, but still needs interaction.  Because you know your industry the best.   You still need to give inputs about happenings in your organization.   Assign editorial leader, identify core group of bloggers within the organization, who are constantly thinking up new post ideas, writing and editing.   Two or three writers can share the load and the result will be better because you will get a balanced blog.

    Your comments are welcome, let us discuss further, what do you think of these tips?  Would you like to add some more?

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