IT enabled marketing ideas – RFID and Facebook Page

Here are some innovative ideas that bridge the gap between Brick & Mortar and Click & Mortar.

Automaker Renault used the innovative “Facebook Pillars”.

Simple, Innovative and Fun

AutoRAI Motorshow is an automotive event in the Amsterdam, Netherlands, and featured brands such as BMW, Audi, Mercedes, Porsche, Ferrari, etc.  How to get competitive advantage? Renault cars were accompanied by especially designed Facebook pillars.  The 2,50,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook Like”, posting a link to that car on the card bearer’s profile, as shown in the video above.

Here is an idea # 2

Facebook friendly hangers

Innovative ways the offline world is making the most of the online world

C&A a Brazilian fashion retailer, has an IT enabled idea to bring customers’ Facebook approval into full view in its real-world stores.  It has posted photos of a number of the clothing items it sells on a dedicated Facebook Page, where it invites customers to “Like” the ones that appeal to them.  Special hangers on the racks in its bricks-&-mortar store display those votes in real-time, giving shoppers a clear indication of each item’s online popularity.

For more information regarding comprehensive overview of an entire market, click here to view Brand Analyses, Facebook Page Like, and Facebook Talking About figures………in the real-time!

Do you think innovations, such as above examples, will become more and more common?  Can you afford to be left behind?  We will appreciate your comments, shares and of course Likes.

2011 blog review – Viewed about 2,500 times in 2011.

Automatic analytic helps in fine tuning your blog strategies.  At end of the year it is a good idea to analyse the social media work.  Here is a cool summary, that I would like to share with you.

The WordPress.com stats has prepared a 2011 annual report for this DNSERP blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on.  See the report to learn more.  Don’t you think this is interesting?

SAP ERP Modules

SAP ERP Software intro

SAP ERP Software intro

SAP ERP Modules introduction: This short presentation introduces SAP ERP modules – FI CO HR BW QM MM PS PP SD.

Enterprise Resource Planning software is a software to manage business that links business processes automatically.

Meet today’s challenges in finance with industry-leading financial management software in SAP ERP Financials. Complete, industry-specific, scalable and global – SAP ERP Financials enables your teams to address changing financial reporting standards, improve cash flow, and manage financial risks.

*SAP logo belongs to SAP.  This is reproduced here for education and training purpose only.

Click here to learn about other MNC ERP software packages such as Microsoft Dynamics, Oracle, etc.

I like the punch line of SAP “The best-run businesses run SAP” – what do you say?

Web 2.0



E-marketing

E-marketing

Here is what will happen in the web 2.0 era? Homepage will not be important but ‘landing page’ will be.  Because user can come (land) on your website directly on the inside page.  Search Engine Optimization (SEO) hype will be over because of cloud computing (distributed network).  Web-publishing will take precedence in marketing.  Companies will be out-of-business if they do not understand e-Business.  Even the simple day-to-day plastic money will become obsolete by the digital money, and so on and so forth.

However, this new technique does not stop at this point, but this is word of mouth in the digital era. Your fans, friends, and followers can help you get noticed!  Your content on your web-pages will be shared by viewers.  User can retweet your offer on Twitter.com.   User can post a review on a blog; this keeps the conversation going and generates a powerful Web 2.0 buzz for your business.  It is now a level playing field.  Wagh Bakri chai is leveraging Web 2.0 technology to do branding to complete with Tata Tea.  An affordable technique.  Even Tanishq is using facebook to do branding.  This is called ‘cyber branding’.

Usually website owner is looking at more visitors visiting on the site.  Normally people talk about ‘eyeball’ or hits to measure the success of the site.  However, Google kind of search engines are more interested in knowing how many visited and stayed on the site for longer period.  Or they came and left the website immediately?  This is called bounced rate.  A report can be generated to find out the bounced rate and steps can be taken to correct the situation.

“Next big thing is WEB 2.0. It has something to do with websites that interact with people”.  What do you think?

First ERP or first website?


Plan a business transformation

Many companies have made a mistake of first publishing a website, and then deploy ERP.  But, later realized that website is bringing much more business than they are able to manage with the legacy systems.  So, they try to hurriedly put the ERP, as second step.  It is recommended that you streamline your business processes first, by deploying ERP, and then tap the power of internet to expand the business.
The figure shows schematic of an automation process.  The first step is ERP.  That lays the foundation to manage growth.   How can you do web mining without ERP or a website?    Without using internet, business will be limited to geographical location.
Progressive organizations use internet to connect to office using remote access.   Depending on the business model, some organization opts for payment gateway i.e. an interface with the bank server computer.   Business Intelligence (BI) software  solution depends on the ‘On-Line Transaction Processing’ (OLTP).   The ERP software meticulously captures the transaction and stores in a database.
Most multinational companies, as well as many public sector organizations, have adopted ERP and increasingly small and medium sized enterprises have been following suit. Indeed, by 2003 ERP formed the backbone of many application architectures and were being extended into developments such as ebusiness and eGovernance.  After ERP, the next step is, to publish a simple website (passive), followed by more interactive site, and later a payment gateway for transacting money (Digital money).   All this leads to next step of data mining and web mining.  Next plan is to integrate ERP with web 2.0.
%d bloggers like this: