CRM using Social Media – Weekend Training Class

Do CRM using Social Media - 18 and 26 May 2013

Do CRM using Social Media – 18 and 26 May 2013

Learn Digital Marketing

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

For whom? This course is for anyone interested in advertising and marketing, corporate types, small businesses, educators, and everyone in between.

  • Marketers who already use Facebook, etc., but wants greater success.
  • New marketers and IT professionals who wants a kick-start.
  • Entrepreneurs seeking to promote their products and / or services in social media space.
  • Teaching professionals who would like to first learn and then teach the subject: Digital Marketing.
  • Advertising agency and public relations officers seeking an edge in social media marketing.
  • SME who wants more friends, business, and prominence for their brand.
  • Students to learn cutting-edge technology ahead of others and for better placement.

How many days? Day one is introduction, discussion, case studies, question / answer and actual demo of TWENTY digital platforms. Day two is hands-on with advance techniques, where you can actual get started with social media websites. On both days, you may bring your laptop to experience the thrill of social media.

When? DAY 1 – Saturday, 18 May, 2013. DAY 2 – Sunday, 26 May 2013.
Time? Both days 8:30 a.m. to 1:00 p.m. [8:30 to 9:00 Breakfast and intro]
Program outline: Day one is for beginners – twenty digital platforms will be introduced, and day two is advance topics. If you already know little bit about social media you may come directly for the Day 2.  Authentic training material from Facebook, YouTube and LinkedIn will be used for training besides lots of CASE STUDY and examples.

For more info do not hesitate to contact Jyotindra Zaveri (aka Jyoti).
Benefit: This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.
Some of the topics that will be covered in the practical training.

  • How to make your own unique newspaper. Click here to see example.
  • How NOT to use Facebook. Security guidelines.
  • Pinterest Boards for Branding and CRM.
  • Steps to create a successful viral campaign.
  • Leveraging festivals and bank holidays (there are numerous, you know).
  • Evaluating the risks and opportunities of your business on social media sites.
  • Building customer relationships online and interactive marketing.
  • A guide to blog rules and social media marketing guidelines document.
  • Facebook / LinkedIn paid marketing campaigns.

Questions about ‘Social Media Marketing’? But you do not know whom to ask? Here is a chance to stay ahead of competition. No previous experience or knowledge about internet technologies required, for first session.

You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites. Do not worry this is not computer program course.
Accelerate your career. By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.
Faculty:  Mr. Zaveri is specializing in Internet marketing using various digital platforms. He has mastered twenty digital platforms. Thousands of training programs conducted successfully by Prof. Zaveri. He is IT professional since …1975. Formerly with IBM, specially trained in Germany. He will personally take both days classes. Author of eight books including a book on ERP.

Click here to view complete profile of faculty Jyoti sir.
Important: Jyoti can set up and manage your digital platforms. I also undertake in-house training assignment.
Value proposition: One week FREE email support by Jyoti. Post training email discussions makes the time and money spent in your training more valuable.
Course fees: Please email j.zaveri@dnserp.com  Note: Second session is for advance social media optimization techniques. Optional: You may bring your laptop for both sessions with your own USB modem.

Early bird discount: 10% discount if registered one week before the session date, if enrolled before 11th May 2013.
Additional group discount: 10% for two or more from same organization.

How to register?  Send email giving your name, designation, organization, website and mobile number to j.zaveri@dnserp.com WITH cheque details.

Click here to view list of twenty Digital Platforms.
Request: Please share this information with others, thanks.

Blog guidelines for effective Social media optimization

Here are some tips for your business blog

  1. Most blog platforms like WordPress or Blogger (from Google) are free for basic services.   However, you need to invest time.  If someone gives you a rosy picture take it with a pinch of salt.   Blogs once started cannot be stopped nor can pace be slow.   You have to update and service the comments.   You must plan a strategy and define a business process  for reaping the benefit of the social media sites.

  2. It is necessary to give due priority to social media sites and inform others in the marketing department.  The company blog is important communication taking the legacy website to the next level.   Commit sufficient resources such as people and time.

  3. It is necessary to identify the ‘audience’ to target the social media campaign.  Incidentally,  you will soon find out audience is actually now not mere listening but going to take active part in your website by uploading their comments, likes, sharing the post with their contacts and so on.   You have just learned another lesson that blogs are not for passive audience like your passive website but an active and participating customers or prospects.   Be careful, you are dealing with real people in real-time.

  4. Some team members may find blogging an odd way to spend time (sometime they think it is a waste of time).  All this can be avoided with a formal training and positive involvement.   It may be necessary to show the marketing team the integration of Twitter and blog or linking Facebook with blog and so on.   It is recommended that the directives come from the top management, CEO or the Director.   It is necessary to prepare a guideline document before embarking journey in to the blogosphere.

  5. I have published several PowerPoint presentations on the subject of ERP which can be viewed free.  Many people have told me that they have used them in their ERP projects.   Eventually the blogs and websites will get higher ranks because the same will have good traffic, more unique visitors and less bounce rates.

  6. Spend time may be just ten / fifteen minutes but regularly on reading blogs of other competition companies.  Compare web analytic reports.   You have to measure and benchmark your own social media initiative and that of your competition companies.   Figures and numbers will help you to improve your social media optimization plans.  Unless you measure you cannot improve.  Most digital platform gives analytic reports, e.g., YouTube insights or WordPress stats.

  7. Social media optimization is actually offshoot of the SEO.  You need to select appropriate topic for the posts.  You need to dwell on selecting the keywords so that search engine will index your blog and display your blog page.  Sounds familiar, like SEO here also you need to take care of the ‘spiders’ (or crawlers).   If you are not sure, take help of experts who are already using digital platforms like Facebook, LinkedIn, and Twitter etc.   Remember, your blog may be linked by another blog or your tweet may be retweet by your followers.

  8. Spend adequate time on the research of the key words and key phrases your target audience is most likely going to use.  This needs to get included into your posts.  The trick is that search engine should find them and index it.  At the same time do not use key phrases in artificial way.  Keep the tone and the matter real, because it is read by real people besides the robots.

  9. Here is the paradigm shift.  Share your knowledge with the readers.   It is not easy and simple change in attitude, because earlier people used to pay for getting the knowledge, now you have to publish it free.  The reward is that people will appreciate and always come back because you have given away useful information.

  10. Assign role and responsibility.   This is called R & R matrix.  Who is going to write a post and when.   Daily or weekly, whatever is the duration the team must keep the blogs live.   Many time senior executive takes initiative in the beginning and later the enthusiasm dies down.   In such case it may be a good idea to outsource the task to professionals, but still needs interaction.  Because you know your industry the best.   You still need to give inputs about happenings in your organization.   Assign editorial leader, identify core group of bloggers within the organization, who are constantly thinking up new post ideas, writing and editing.   Two or three writers can share the load and the result will be better because you will get a balanced blog.

    Your comments are welcome, let us discuss further, what do you think of these tips?  Would you like to add some more?

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