ERP Cycle for Cycle Business on the web

Cycle business on the web

Cycle business on the web

Presenting real case study of Germany Deutsche Bahn organization.  You will appreciate perfection!

Call a Bike is a bike hire system run by Deutsche Bahn in several German cities, which uses a system of authentication codes to automatically lock and unlock bikes.  Here is the WEBSITE BUSINESS LOGIC:

Cycle ERP business logic

Cycle ERP business logic

Cycle friendly city

Cycle friendly city

To find the bikes one has to search at the cross roads in the central areas of the towns or use location-based services on SmartPhones to find them.

  1. To hire Customer calls the telephone number given on the bike which includes the BIKE’S ID and gets by voice the 4 digit opening code, which he then types onto the bike’s touch screen to unlock it.
  2. To return: Lock the bike to a fixed object, and select “return bike” from the bike’s touch-screen. A code will be generated which then has to be telephoned to the control centre, as proof that the bike was locked. As well one has to give the exact street names of the cross roads, which has to be within the permitted town area.
  3. From 2013, in some cities, e.g. Cologne and Munich, this phone call to return a bike is no longer necessary, as the return location is now being transmitted to the control centre by GPS.
  4. Lock temporarily. Similar to returning the bike, except that it doesn’t generate a “return code”.

DB provides local numbers for the phone calls from a cell phone which are required to both hire – rent – and return the bikes. Depending on your phone contract, the cost of your phone calls may exceed the price of the bike hire. However, if you are using a German SIM card which often has a flat rate for calling fixed line numbers, phone calls will be FREE of charge.

The system uses an electronic wheel lock and a cable lock, all controlled by embedded microcontroller with touchscreen LCD display. A set of 1024 pre-generated lock/unlock codes are unique to each bike and stored in memory.

To borrow from CallBike

  • Call a Bike – without stress and without traffic jam. Simply smart!
  • Call a bike you can amongst others in Berlin, Frankfurt / Main, Cologne, Munich, Stuttgart or Karlsruhe mobile on the go. Regardless of schedules, good for your figure and friendly to the environment.

DB Rent GmbH belongs together with the DB Fleet Service GmbH to the mobility service of Deutsche Bahn.

Senior Citizens Friendly grocery store uses GPS in the shopping cart

Map in the shopping cart for Senior Citizens

Grocery shopping can be quite an ordeal, long aisles with multiple signs, constantly changing sections, and distracting food samples comes between you and your final destination, the checkout.   Large malls will be coming up in India due to recent change in the Government policy pertaining to the Foreign Direct Investment (FDI).   But, what about old people who gets lost in the large super markets?  God help ‘Kirana‘ (old style small corner shop) store.

What is GPS?  The Global Positioning System (GPS) is a space-based satellite navigation system that provides location, anywhere on the Earth.  It is maintained by the United States government and is freely accessible to anyone with a GPS receiver.

To tackle this growing social issue, technologists across the world have invented a special shopping cart with a GPS system, for malls that leads confused shoppers to their desired targets, that is check-out or the POS terminal. Targeted for senior citizens:  Do you think a GPS-enabled shopping cart could be a boon to shoppers, who have  been known to go to buy just milk and return with Rs.1000/- worth of junk food?

In the back-end the ERP system will also be recording analyzing data for the ‘Business Intelligence’ (BI) to prepare reports that will tell the sellers information pertaining to fast selling items required by the senior citizens.   This kind of stores will become ‘Senior Citizen Friendly’ store, and from the CRM point of view this may attract more older people too.

This appears to be a good idea for the consumers, but the marketing people in the supermarket may not like this. They have spent lacks of Rupees analyzing consumers’ shopping habits;  that is why layouts keep changing.  It  is specifically to lure customers to spend more time wandering around the aisles, in a hope that the buyer will spend money on things they did not know about but would happily buy.  Next, you may find Apps on your iPhone (or the Android smartphone) that will tell you where you are and which way is the Exit.   Do you think this will really help senior citizens ?

[Source: This post is based on information from switch. com and device. com]

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