CRM using Social Media – Weekend Training Class

Do CRM using Social Media - 18 and 26 May 2013

Do CRM using Social Media – 18 and 26 May 2013

Learn Digital Marketing

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

For whom? This course is for anyone interested in advertising and marketing, corporate types, small businesses, educators, and everyone in between.

  • Marketers who already use Facebook, etc., but wants greater success.
  • New marketers and IT professionals who wants a kick-start.
  • Entrepreneurs seeking to promote their products and / or services in social media space.
  • Teaching professionals who would like to first learn and then teach the subject: Digital Marketing.
  • Advertising agency and public relations officers seeking an edge in social media marketing.
  • SME who wants more friends, business, and prominence for their brand.
  • Students to learn cutting-edge technology ahead of others and for better placement.

How many days? Day one is introduction, discussion, case studies, question / answer and actual demo of TWENTY digital platforms. Day two is hands-on with advance techniques, where you can actual get started with social media websites. On both days, you may bring your laptop to experience the thrill of social media.

When? DAY 1 – Saturday, 18 May, 2013. DAY 2 – Sunday, 26 May 2013.
Time? Both days 8:30 a.m. to 1:00 p.m. [8:30 to 9:00 Breakfast and intro]
Program outline: Day one is for beginners – twenty digital platforms will be introduced, and day two is advance topics. If you already know little bit about social media you may come directly for the Day 2.  Authentic training material from Facebook, YouTube and LinkedIn will be used for training besides lots of CASE STUDY and examples.

For more info do not hesitate to contact Jyotindra Zaveri (aka Jyoti).
Benefit: This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.
Some of the topics that will be covered in the practical training.

  • How to make your own unique newspaper. Click here to see example.
  • How NOT to use Facebook. Security guidelines.
  • Pinterest Boards for Branding and CRM.
  • Steps to create a successful viral campaign.
  • Leveraging festivals and bank holidays (there are numerous, you know).
  • Evaluating the risks and opportunities of your business on social media sites.
  • Building customer relationships online and interactive marketing.
  • A guide to blog rules and social media marketing guidelines document.
  • Facebook / LinkedIn paid marketing campaigns.

Questions about ‘Social Media Marketing’? But you do not know whom to ask? Here is a chance to stay ahead of competition. No previous experience or knowledge about internet technologies required, for first session.

You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites. Do not worry this is not computer program course.
Accelerate your career. By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.
Faculty:  Mr. Zaveri is specializing in Internet marketing using various digital platforms. He has mastered twenty digital platforms. Thousands of training programs conducted successfully by Prof. Zaveri. He is IT professional since …1975. Formerly with IBM, specially trained in Germany. He will personally take both days classes. Author of eight books including a book on ERP.

Click here to view complete profile of faculty Jyoti sir.
Important: Jyoti can set up and manage your digital platforms. I also undertake in-house training assignment.
Value proposition: One week FREE email support by Jyoti. Post training email discussions makes the time and money spent in your training more valuable.
Course fees: Please email j.zaveri@dnserp.com  Note: Second session is for advance social media optimization techniques. Optional: You may bring your laptop for both sessions with your own USB modem.

Early bird discount: 10% discount if registered one week before the session date, if enrolled before 11th May 2013.
Additional group discount: 10% for two or more from same organization.

How to register?  Send email giving your name, designation, organization, website and mobile number to j.zaveri@dnserp.com WITH cheque details.

Click here to view list of twenty Digital Platforms.
Request: Please share this information with others, thanks.

2011 blog review – Viewed about 2,500 times in 2011.

Automatic analytic helps in fine tuning your blog strategies.  At end of the year it is a good idea to analyse the social media work.  Here is a cool summary, that I would like to share with you.

The WordPress.com stats has prepared a 2011 annual report for this DNSERP blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on.  See the report to learn more.  Don’t you think this is interesting?

Social media in ERP and CRM solutions

ERP & CRM integrates social media sites

ERP & CRM integrates social media sites

Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs.

BatchBlue’s Batchbook CRM software is #1 and stands out as the most social solution, with social media support a central feature of its design. Indeed, BatchBlue bills itself as “Your social CRM.”  SugarCRM in its latest release has added social capability, but in a limited form, essentially allowing you to include “Activity Streams” to monitor Twitter and Facebook feeds.

  • This, however, is only a portion of the social networking integration that Batchbook provides. For example, its social media SuperTags allow you to display a contact’s blog posts, tweets, and other feed items alongside their contact history.  As our user reviews show, customers appreciate Batchbook’s unique social media integration and organization features, including its dashboard and SuperTags.
  • Another differentiator is each vendor’s focus on small business. “BatchBlue was created with one goal in mind: to create useful, user-friendly software for small businesses.” As users attest, BatchBlue is devoted to the customer experience and offers extremely easy setup and use, as well as exceptional support.
  • SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management (CRM) system that is available in both open source and Commercial open source applications.
  • Sugar’s functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.“The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums.

Bottom Line: SugarCRM is an excellent product with a full array of CRM features that has been augmented by a limited degree of social media support. For small businesses looking for the most extensive social media integration, plus ease of use, exceptional support, and the lowest cost, Batchbook seems the clear choice.

Try both for FREE and decide.

WordPress Blog is launched by the leader Anna Hazare

Anna blogs on WordPress

Anna blogs on WordPress: यापुढे याच ब्लॉगवरुन मी आपल्याशी वेळोवेळी संपर्क साधणार आहे.

Social activist Anna Hazare has launched his blog in Marathi, Hindi, and English using the WordPress digital platform.

Actually the post will be done by Parulekar Raju and Kuvalekar Vijay.  This is a good example of out-souring your blog activities.  WordPress is a popular digital platform to make your Website using the Web 2.0 technology.

We recommend blog strategies as follows:

Blog is one the important digital platform for social media strategies.

  1. sign-up or subscribe blogs pertaining to your industry, read and comment.
  2. Read blogs pertaining to your target market.  Find professionals who are blogging regularly and try to establish relation with them and plan a public relation strategy with them.
  3. Publish your own (company) blog to interact in timely manner with your target audience.
  • Blog best practice:

    • Recommended best practices for Business Blog.  1) Prepare a document containing guidelines and rules 2) Use blog monitoring technology – e.g. Blog analytics and  3)  Plan periodic training to all staff, especially sales and marketing professionals to leverage the power of interactive websites, that is called Blog.

    • Educate the stake holders.  Enterprise wide training should be planned and HR can keep track who has attended, number of hours, etc.  Appoint chief of Blogging ( a person who will also control passwords).  Make sure CEO and other senior management also is attending the training sessions, even if they are not planning to use.  This is to ensure everyone understands the risks and rules of using social media web sites.

    • The aim is to ensure users use the sites like LinkedIn, facebook, or twitter in a responsible way.  It is necessary to educate them about the consequences of not following the rules and guidelines.  You must have noticed that people use email with disclaimer footer in emails because they know it is legal, etc. However, the blog posting is also like email, a written electronic record.

    • It may be prudent to make individual sign a document that they have read and understood the blog rules.  Interactive sites use email id and secret password to restrict access.  It is necessary to have a clear idea about the passwords and control of using email id.

      Here is a video demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

  • We will help you in using the blogs and social media marketing techniques effectively.  You should try blog instead of traditional methods of print advertisements, Television, Yellow Pages, and so on.  All together it is a lot of work, but it is well worth it, and it does pays off at the end.  There is a lead time of three to six months for your blog to catch-up.  So what are you waiting for?  Go ahead start your own blog using Google’s Blogger or WordPress because it is free and it is fun.  There are many blogs targeting the emerging market in India.

  • Links to Anna Hazare blogs:

http://annahazaresays.wordpress.com/  and in English https://annahazaresays.wordpress.com/category/post-in-English/

IT training @ Belgaum, Karnataka, India

Organized by the Institute of Management & Research and Varnaaz.

Date: Saturday, September 17, 2011.  Venue:  IMER, Hindwadi, Belgaum, Karnataka, India.

Varnaaz IT seminar details

Zaveri will speak on the subject of Social Media Marketing


Program objectives
IT training program for small and medium size companies

 

Blog guidelines for effective Social media optimization

Here are some tips for your business blog

  1. Most blog platforms like WordPress or Blogger (from Google) are free for basic services.   However, you need to invest time.  If someone gives you a rosy picture take it with a pinch of salt.   Blogs once started cannot be stopped nor can pace be slow.   You have to update and service the comments.   You must plan a strategy and define a business process  for reaping the benefit of the social media sites.

  2. It is necessary to give due priority to social media sites and inform others in the marketing department.  The company blog is important communication taking the legacy website to the next level.   Commit sufficient resources such as people and time.

  3. It is necessary to identify the ‘audience’ to target the social media campaign.  Incidentally,  you will soon find out audience is actually now not mere listening but going to take active part in your website by uploading their comments, likes, sharing the post with their contacts and so on.   You have just learned another lesson that blogs are not for passive audience like your passive website but an active and participating customers or prospects.   Be careful, you are dealing with real people in real-time.

  4. Some team members may find blogging an odd way to spend time (sometime they think it is a waste of time).  All this can be avoided with a formal training and positive involvement.   It may be necessary to show the marketing team the integration of Twitter and blog or linking Facebook with blog and so on.   It is recommended that the directives come from the top management, CEO or the Director.   It is necessary to prepare a guideline document before embarking journey in to the blogosphere.

  5. I have published several PowerPoint presentations on the subject of ERP which can be viewed free.  Many people have told me that they have used them in their ERP projects.   Eventually the blogs and websites will get higher ranks because the same will have good traffic, more unique visitors and less bounce rates.

  6. Spend time may be just ten / fifteen minutes but regularly on reading blogs of other competition companies.  Compare web analytic reports.   You have to measure and benchmark your own social media initiative and that of your competition companies.   Figures and numbers will help you to improve your social media optimization plans.  Unless you measure you cannot improve.  Most digital platform gives analytic reports, e.g., YouTube insights or WordPress stats.

  7. Social media optimization is actually offshoot of the SEO.  You need to select appropriate topic for the posts.  You need to dwell on selecting the keywords so that search engine will index your blog and display your blog page.  Sounds familiar, like SEO here also you need to take care of the ‘spiders’ (or crawlers).   If you are not sure, take help of experts who are already using digital platforms like Facebook, LinkedIn, and Twitter etc.   Remember, your blog may be linked by another blog or your tweet may be retweet by your followers.

  8. Spend adequate time on the research of the key words and key phrases your target audience is most likely going to use.  This needs to get included into your posts.  The trick is that search engine should find them and index it.  At the same time do not use key phrases in artificial way.  Keep the tone and the matter real, because it is read by real people besides the robots.

  9. Here is the paradigm shift.  Share your knowledge with the readers.   It is not easy and simple change in attitude, because earlier people used to pay for getting the knowledge, now you have to publish it free.  The reward is that people will appreciate and always come back because you have given away useful information.

  10. Assign role and responsibility.   This is called R & R matrix.  Who is going to write a post and when.   Daily or weekly, whatever is the duration the team must keep the blogs live.   Many time senior executive takes initiative in the beginning and later the enthusiasm dies down.   In such case it may be a good idea to outsource the task to professionals, but still needs interaction.  Because you know your industry the best.   You still need to give inputs about happenings in your organization.   Assign editorial leader, identify core group of bloggers within the organization, who are constantly thinking up new post ideas, writing and editing.   Two or three writers can share the load and the result will be better because you will get a balanced blog.

    Your comments are welcome, let us discuss further, what do you think of these tips?  Would you like to add some more?

Look who is hiding face on facebook or LinkedIn?

This is about profile picture on the social media sites.  Here are some do and do not for smart internet marketing on the networking portals.

Would you like to meet a person who says:  “Hey, network with me, trust me, but I will hide my face”?

Well I don’t think so. That is the point for networking sites: picture is required.  Your profile is the most precious real estate out there on a social media site, like, facebook, YouTube, LinkedIn, twitter, etc.  Leverage these Web 2.0 platforms to market you business.

If you are casual about your profile on the social media, chances are others will also take you casually. You do not have to be a software engineer (I don’t know why people always give example of a rocket scientist?), to understand that the first thing we see when checking out a new LinkedIn contact, Facebook friend, or Twitter follower connection is a profile photo.

  • Your own picture is extremely important in the profile.  We usually recognize a friend or old colleague or classmate more reliably by face rather than by name.  I know that there may be some professionals who would prefer to not be exposed to profile photos from people they may NOT know.  This setting can be done in most social media sites like LinkedIn or facebook. Such setting will allow others to see your picture only if you have accepted them as a friend. Having a good profile picture may be more important than you think!
  • On one hand we want our friends and contacts to trust us, on the other hand face are kept a secret; this is not a good idea, in the Global village.
  • Uploading a cartoon picture instead of a proper profile picture is not a good idea.  Seriously.
  • Not able to find a picture to upload on the social media site is not a valid reason.  You can even use a cell phone camera to take a picture and upload.  It is that easy.  Avoid other things in background, plain background is recommended. Do not put a group photo.
  • Do NOT put a logo in place of your profile picture.
  • It is recommended that you put your own picture only and not with someone else, even if you love or admire him or her.  Profile picture with other person, on social networking web site is not the place for group photos.  The facebook photos album, Picasa, or Flickr is just the right place for such group pictures and share with your contacts.
  • I encourage people to include photo in the profile, because it shows you’re comfortable with yourself.
  • Profile picture on social media websites is important from job point of view too. Yes, from HR point of view – as a candidate you would prefer transparency, and not look for associating with such a company which may filter bio by color, gender, race or age.

I strongly advice people who have still not uploaded picture on social networking sites, to do so without further delay.  Think from mere security point of view.  Have you attended a social get-to-gather or a party where guests wearing funny masks? Would you share your ‘happenings’ with such people? Sometime someone can easily get in the crowd and impersonate.

Tip: Picture also makes your profile a lot more pleasant and trust worthy.   It is recommended that you take a head-shot, rather than the picture of you in front of a Pyramid or the Taj.  Sites like facebook allow you to make your Albums to show these kinds of photographs.  Do not put very old pictures.  I would not like to exchange business card with a person who is covering his / her face, in a conference or a professional seminar, would you?

I am writing this topic of profile picture in this blog based on my own practical experience of networking with over 1000 professionals on the LinkedIn, over 700 friends on facebook, etc.  If you have already put a proper picture in your profile, that is good, but you will be surprised when you check your connections.  There are many who are still ignorant.  Do you agree with me? Just share this important guidelines with them by clicking button provided at the bottom of this blog.

Type currency symbols directly from keyboard.

Type currency symbols of 132 countries directly from keyboard such as “€”, ₡, Kč, etc. in your word documents, or blog, web site, without using any special software.  This is possible by using your numeric keypad as follows [it is that simple] no downloads necessary.

First activate your numeric key pad.  If you are using a laptop the J K L keys etc. will change to numeric keypad, 1 2 3 and so on.  This is used by data-entry operators when he or she has to enter lots of numeric data, therefore you might not be using it often.  Caution: Do not forget to again make the same normal, otherwise instead of left arrow it will type 4, or on laptop when you type J it will type 1.  Study the method and the currency symbols of 132 countries given in the following document:

Web 2.0



E-marketing

E-marketing

Here is what will happen in the web 2.0 era? Homepage will not be important but ‘landing page’ will be.  Because user can come (land) on your website directly on the inside page.  Search Engine Optimization (SEO) hype will be over because of cloud computing (distributed network).  Web-publishing will take precedence in marketing.  Companies will be out-of-business if they do not understand e-Business.  Even the simple day-to-day plastic money will become obsolete by the digital money, and so on and so forth.

However, this new technique does not stop at this point, but this is word of mouth in the digital era. Your fans, friends, and followers can help you get noticed!  Your content on your web-pages will be shared by viewers.  User can retweet your offer on Twitter.com.   User can post a review on a blog; this keeps the conversation going and generates a powerful Web 2.0 buzz for your business.  It is now a level playing field.  Wagh Bakri chai is leveraging Web 2.0 technology to do branding to complete with Tata Tea.  An affordable technique.  Even Tanishq is using facebook to do branding.  This is called ‘cyber branding’.

Usually website owner is looking at more visitors visiting on the site.  Normally people talk about ‘eyeball’ or hits to measure the success of the site.  However, Google kind of search engines are more interested in knowing how many visited and stayed on the site for longer period.  Or they came and left the website immediately?  This is called bounced rate.  A report can be generated to find out the bounced rate and steps can be taken to correct the situation.

“Next big thing is WEB 2.0. It has something to do with websites that interact with people”.  What do you think?

Social Media sites

facebook is # 1 site in the world

facebook is # 1 site in the world

We would like to focus on advertising and marketing subjects, and discuss with those of you, who are engaged in e-marketing and social media.  Let us understand immense power of the community base websites around the World Wide Web.  Here in this blog you can discuss e-Marketing communication,  Online networking, share ideas and career opportunities.

The Facebook is used by over 500 million users, LinkedIn is used by over 70 million, and YouTube is the second most popular search engine after the Google search engine.  Social media sites is used for e-marketing by many corporate, all over the global village.  But not many businesses have understood, how to use social media technology to for marketing.

Web 2.0 gathers information about users.  Users adds content to the website.  Users makes it more valuable, as they add more and more content. For example, facebook, LinkedIn, blogs and so on.  & tactics for business success.

For b-school students and marketing mangers this new and exciting technology is important.\

Let us know if you would like us to conduct training in your organization.

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