eCommerce ideas – Virtual store – QR Code – mCommerce

How to become #One without increasing number of stores?

mCommerce:   Mobile commerce – or M-commerce – is the fastest growing area of retail.  Retailers are scrambling to catch up with the rapid growth of smartphones and how they’re changing the way we shop.   About quarter of consumers have used their smartphone to access websites while out shopping.   Tesco (Home Plus) reckon they’ve got a captive audience to try out their latest technology at Gatwick’s North Terminal.  It’s also one of the busiest times of the year with tens of thousands of passengers with a lot of time to kill between flights.

“We don’t think it’s a gimmick – it’s a taste of the future,” says Mandy Minichiello, marketing manager for Tesco.com.   “In 2016, about 90% of all mobiles will be smartphones.  Tesco virtual shopping mobile app.   A mobile app scans the QR CODE and orders the selected items.  “We’re doing this as a trial to try to get some customer feedback. We’re keen to make customers lives as easy as possible.   “Increasingly, they want to shop on the go.”

Tesco was a pioneer of internet retailing and has more than a million online customers.   They’ve also done a similar experiment in South Korea, where commuters pointed their mobile phones at billboards in subways and bus stops. These have become a permanent fixture.

The UK trial goes further with an interactive feature.  “It’s significant they’re doing this before other mainstream retailers have got in on the act,” says Neil Saunders, managing director with retail consultancy Conlumino.  “It shows that Tesco are determined to make a success in the mobile retail environment and the potential for growth.”

Changing fast – Other retailers will be watching closely.  According to mobile retail strategy consultancy Velti, the industry is changing fast.  Tesco virtual shopping:  Tesco insist the idea is not just a gimmick.  “Retailers are struggling to keep up,” says Matt Cockett, vice president of sales at the company.   “A mobile strategy is key for any retailer because the revenue has more than doubled in the past 12 months.

“Mobile investment is about how you develop a strategy and manage to take advantage of the oncoming rapid changes in technology.  He added: “The Holy Grail is to connect the data touch points and to get a comprehensive view of each individual customer.  “Retailers need to consider all touch points that drive mobile traffic to support online, mobile and in-store, and ultimately increase conversion rate.”  Retail is increasingly all about making it as easy and convenient as possible for consumers to part with their cash.

Perhaps it won’t be too long before the Tesco experiment will come to a bus stop or train station near you.

 

IT training @ Belgaum, Karnataka, India

Organized by the Institute of Management & Research and Varnaaz.

Date: Saturday, September 17, 2011.  Venue:  IMER, Hindwadi, Belgaum, Karnataka, India.

Varnaaz IT seminar details

Zaveri will speak on the subject of Social Media Marketing


Program objectives
IT training program for small and medium size companies

 

Hit counter with a flag

Awesome way to get web analytics

Flag analytics

Flag counter showing visitor's country flag.

The legacy hit counters are just that, it only shows number of hits to your website. It does not give any clue about country. How about a counter that gives you both. Here is an exciting flag-counter. This is a free html code that you can embed on your website or blog, for example WordPress, in few minutes. This innovative counter will also show nationality of the visitor automatically. Every time someone from a new country visits you, a tiny flag will be added to your counter. This is useful information for international business. For instance, state wise analytics of USA will be useful for target marketing outcome.

World map showing visitors nationality.

World map showing visitors nationality.

Flag counter

43 countries flag

Automatic report of country wise interesting statistics of unique visitors and date on which the last new visitor came to your website is prepared free.  43 different countries have visited this site.  Total unique visitors: 354; in one week.

A unique visitor is a statistic describing a unit of traffic to a website, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site’s true audience size, equivalent to the term “Reach” used in other media.

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.  A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.

You can also learn detailed information, such as economy, transportation, military, communication, etc., about these nations, just by clicking on the flag; data is based on the world fact book. It uses an advanced geolocation technology with a regularly updated database. It is offering over 99% accuracy for the country version, and over 90% for our U.S. state version.

Over 200 countries flags are available. Another innovative option is to show flags on the world map.  Implement your own website hit counter with a flag.  This will help the webmaster to monitor the performance of your website and aligned the same with your marketing strategies.

For improving your web presence you need to first start measuring.  What do you say?

Type currency symbols directly from keyboard.

Type currency symbols of 132 countries directly from keyboard such as “€”, ₡, Kč, etc. in your word documents, or blog, web site, without using any special software.  This is possible by using your numeric keypad as follows [it is that simple] no downloads necessary.

First activate your numeric key pad.  If you are using a laptop the J K L keys etc. will change to numeric keypad, 1 2 3 and so on.  This is used by data-entry operators when he or she has to enter lots of numeric data, therefore you might not be using it often.  Caution: Do not forget to again make the same normal, otherwise instead of left arrow it will type 4, or on laptop when you type J it will type 1.  Study the method and the currency symbols of 132 countries given in the following document:

Web 2.0



E-marketing

E-marketing

Here is what will happen in the web 2.0 era? Homepage will not be important but ‘landing page’ will be.  Because user can come (land) on your website directly on the inside page.  Search Engine Optimization (SEO) hype will be over because of cloud computing (distributed network).  Web-publishing will take precedence in marketing.  Companies will be out-of-business if they do not understand e-Business.  Even the simple day-to-day plastic money will become obsolete by the digital money, and so on and so forth.

However, this new technique does not stop at this point, but this is word of mouth in the digital era. Your fans, friends, and followers can help you get noticed!  Your content on your web-pages will be shared by viewers.  User can retweet your offer on Twitter.com.   User can post a review on a blog; this keeps the conversation going and generates a powerful Web 2.0 buzz for your business.  It is now a level playing field.  Wagh Bakri chai is leveraging Web 2.0 technology to do branding to complete with Tata Tea.  An affordable technique.  Even Tanishq is using facebook to do branding.  This is called ‘cyber branding’.

Usually website owner is looking at more visitors visiting on the site.  Normally people talk about ‘eyeball’ or hits to measure the success of the site.  However, Google kind of search engines are more interested in knowing how many visited and stayed on the site for longer period.  Or they came and left the website immediately?  This is called bounced rate.  A report can be generated to find out the bounced rate and steps can be taken to correct the situation.

“Next big thing is WEB 2.0. It has something to do with websites that interact with people”.  What do you think?

Social Media sites

facebook is # 1 site in the world

facebook is # 1 site in the world

We would like to focus on advertising and marketing subjects, and discuss with those of you, who are engaged in e-marketing and social media.  Let us understand immense power of the community base websites around the World Wide Web.  Here in this blog you can discuss e-Marketing communication,  Online networking, share ideas and career opportunities.

The Facebook is used by over 500 million users, LinkedIn is used by over 70 million, and YouTube is the second most popular search engine after the Google search engine.  Social media sites is used for e-marketing by many corporate, all over the global village.  But not many businesses have understood, how to use social media technology to for marketing.

Web 2.0 gathers information about users.  Users adds content to the website.  Users makes it more valuable, as they add more and more content. For example, facebook, LinkedIn, blogs and so on.  & tactics for business success.

For b-school students and marketing mangers this new and exciting technology is important.\

Let us know if you would like us to conduct training in your organization.

First ERP or first website?


Plan a business transformation

Many companies have made a mistake of first publishing a website, and then deploy ERP.  But, later realized that website is bringing much more business than they are able to manage with the legacy systems.  So, they try to hurriedly put the ERP, as second step.  It is recommended that you streamline your business processes first, by deploying ERP, and then tap the power of internet to expand the business.
The figure shows schematic of an automation process.  The first step is ERP.  That lays the foundation to manage growth.   How can you do web mining without ERP or a website?    Without using internet, business will be limited to geographical location.
Progressive organizations use internet to connect to office using remote access.   Depending on the business model, some organization opts for payment gateway i.e. an interface with the bank server computer.   Business Intelligence (BI) software  solution depends on the ‘On-Line Transaction Processing’ (OLTP).   The ERP software meticulously captures the transaction and stores in a database.
Most multinational companies, as well as many public sector organizations, have adopted ERP and increasingly small and medium sized enterprises have been following suit. Indeed, by 2003 ERP formed the backbone of many application architectures and were being extended into developments such as ebusiness and eGovernance.  After ERP, the next step is, to publish a simple website (passive), followed by more interactive site, and later a payment gateway for transacting money (Digital money).   All this leads to next step of data mining and web mining.  Next plan is to integrate ERP with web 2.0.
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