2013 in review and report of your blog focusing on ERP and eCommerce

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

  • Some visitors came searching, mostly for erp, implement, erp presentation,fortis hospital software, and happy end of financial year.
  • A San Francisco cable car holds 60 people. This blog was viewed about 2,900 times in 2013. If it were a cable car, it would take about 48 trips to carry that many people.
  • Visitors of iJyoti.com blog are from 105 countries in all!
    Most visitors came from India. The United States & The United Kingdom were not far behind.

Click here to see the complete report.

2011 blog review – Viewed about 2,500 times in 2011.

Automatic analytic helps in fine tuning your blog strategies.  At end of the year it is a good idea to analyse the social media work.  Here is a cool summary, that I would like to share with you.

The WordPress.com stats has prepared a 2011 annual report for this DNSERP blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on.  See the report to learn more.  Don’t you think this is interesting?

WordPress Blog is launched by the leader Anna Hazare

Anna blogs on WordPress

Anna blogs on WordPress: यापुढे याच ब्लॉगवरुन मी आपल्याशी वेळोवेळी संपर्क साधणार आहे.

Social activist Anna Hazare has launched his blog in Marathi, Hindi, and English using the WordPress digital platform.

Actually the post will be done by Parulekar Raju and Kuvalekar Vijay.  This is a good example of out-souring your blog activities.  WordPress is a popular digital platform to make your Website using the Web 2.0 technology.

We recommend blog strategies as follows:

Blog is one the important digital platform for social media strategies.

  1. sign-up or subscribe blogs pertaining to your industry, read and comment.
  2. Read blogs pertaining to your target market.  Find professionals who are blogging regularly and try to establish relation with them and plan a public relation strategy with them.
  3. Publish your own (company) blog to interact in timely manner with your target audience.
  • Blog best practice:

    • Recommended best practices for Business Blog.  1) Prepare a document containing guidelines and rules 2) Use blog monitoring technology – e.g. Blog analytics and  3)  Plan periodic training to all staff, especially sales and marketing professionals to leverage the power of interactive websites, that is called Blog.

    • Educate the stake holders.  Enterprise wide training should be planned and HR can keep track who has attended, number of hours, etc.  Appoint chief of Blogging ( a person who will also control passwords).  Make sure CEO and other senior management also is attending the training sessions, even if they are not planning to use.  This is to ensure everyone understands the risks and rules of using social media web sites.

    • The aim is to ensure users use the sites like LinkedIn, facebook, or twitter in a responsible way.  It is necessary to educate them about the consequences of not following the rules and guidelines.  You must have noticed that people use email with disclaimer footer in emails because they know it is legal, etc. However, the blog posting is also like email, a written electronic record.

    • It may be prudent to make individual sign a document that they have read and understood the blog rules.  Interactive sites use email id and secret password to restrict access.  It is necessary to have a clear idea about the passwords and control of using email id.

      Here is a video demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

  • We will help you in using the blogs and social media marketing techniques effectively.  You should try blog instead of traditional methods of print advertisements, Television, Yellow Pages, and so on.  All together it is a lot of work, but it is well worth it, and it does pays off at the end.  There is a lead time of three to six months for your blog to catch-up.  So what are you waiting for?  Go ahead start your own blog using Google’s Blogger or WordPress because it is free and it is fun.  There are many blogs targeting the emerging market in India.

  • Links to Anna Hazare blogs:

http://annahazaresays.wordpress.com/  and in English https://annahazaresays.wordpress.com/category/post-in-English/

Blog guidelines for effective Social media optimization

Here are some tips for your business blog

  1. Most blog platforms like WordPress or Blogger (from Google) are free for basic services.   However, you need to invest time.  If someone gives you a rosy picture take it with a pinch of salt.   Blogs once started cannot be stopped nor can pace be slow.   You have to update and service the comments.   You must plan a strategy and define a business process  for reaping the benefit of the social media sites.

  2. It is necessary to give due priority to social media sites and inform others in the marketing department.  The company blog is important communication taking the legacy website to the next level.   Commit sufficient resources such as people and time.

  3. It is necessary to identify the ‘audience’ to target the social media campaign.  Incidentally,  you will soon find out audience is actually now not mere listening but going to take active part in your website by uploading their comments, likes, sharing the post with their contacts and so on.   You have just learned another lesson that blogs are not for passive audience like your passive website but an active and participating customers or prospects.   Be careful, you are dealing with real people in real-time.

  4. Some team members may find blogging an odd way to spend time (sometime they think it is a waste of time).  All this can be avoided with a formal training and positive involvement.   It may be necessary to show the marketing team the integration of Twitter and blog or linking Facebook with blog and so on.   It is recommended that the directives come from the top management, CEO or the Director.   It is necessary to prepare a guideline document before embarking journey in to the blogosphere.

  5. I have published several PowerPoint presentations on the subject of ERP which can be viewed free.  Many people have told me that they have used them in their ERP projects.   Eventually the blogs and websites will get higher ranks because the same will have good traffic, more unique visitors and less bounce rates.

  6. Spend time may be just ten / fifteen minutes but regularly on reading blogs of other competition companies.  Compare web analytic reports.   You have to measure and benchmark your own social media initiative and that of your competition companies.   Figures and numbers will help you to improve your social media optimization plans.  Unless you measure you cannot improve.  Most digital platform gives analytic reports, e.g., YouTube insights or WordPress stats.

  7. Social media optimization is actually offshoot of the SEO.  You need to select appropriate topic for the posts.  You need to dwell on selecting the keywords so that search engine will index your blog and display your blog page.  Sounds familiar, like SEO here also you need to take care of the ‘spiders’ (or crawlers).   If you are not sure, take help of experts who are already using digital platforms like Facebook, LinkedIn, and Twitter etc.   Remember, your blog may be linked by another blog or your tweet may be retweet by your followers.

  8. Spend adequate time on the research of the key words and key phrases your target audience is most likely going to use.  This needs to get included into your posts.  The trick is that search engine should find them and index it.  At the same time do not use key phrases in artificial way.  Keep the tone and the matter real, because it is read by real people besides the robots.

  9. Here is the paradigm shift.  Share your knowledge with the readers.   It is not easy and simple change in attitude, because earlier people used to pay for getting the knowledge, now you have to publish it free.  The reward is that people will appreciate and always come back because you have given away useful information.

  10. Assign role and responsibility.   This is called R & R matrix.  Who is going to write a post and when.   Daily or weekly, whatever is the duration the team must keep the blogs live.   Many time senior executive takes initiative in the beginning and later the enthusiasm dies down.   In such case it may be a good idea to outsource the task to professionals, but still needs interaction.  Because you know your industry the best.   You still need to give inputs about happenings in your organization.   Assign editorial leader, identify core group of bloggers within the organization, who are constantly thinking up new post ideas, writing and editing.   Two or three writers can share the load and the result will be better because you will get a balanced blog.

    Your comments are welcome, let us discuss further, what do you think of these tips?  Would you like to add some more?

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