eCommerce ideas – Virtual store – QR Code – mCommerce

How to become #One without increasing number of stores?

mCommerce:   Mobile commerce – or M-commerce – is the fastest growing area of retail.  Retailers are scrambling to catch up with the rapid growth of smartphones and how they’re changing the way we shop.   About quarter of consumers have used their smartphone to access websites while out shopping.   Tesco (Home Plus) reckon they’ve got a captive audience to try out their latest technology at Gatwick’s North Terminal.  It’s also one of the busiest times of the year with tens of thousands of passengers with a lot of time to kill between flights.

“We don’t think it’s a gimmick – it’s a taste of the future,” says Mandy Minichiello, marketing manager for Tesco.com.   “In 2016, about 90% of all mobiles will be smartphones.  Tesco virtual shopping mobile app.   A mobile app scans the QR CODE and orders the selected items.  “We’re doing this as a trial to try to get some customer feedback. We’re keen to make customers lives as easy as possible.   “Increasingly, they want to shop on the go.”

Tesco was a pioneer of internet retailing and has more than a million online customers.   They’ve also done a similar experiment in South Korea, where commuters pointed their mobile phones at billboards in subways and bus stops. These have become a permanent fixture.

The UK trial goes further with an interactive feature.  “It’s significant they’re doing this before other mainstream retailers have got in on the act,” says Neil Saunders, managing director with retail consultancy Conlumino.  “It shows that Tesco are determined to make a success in the mobile retail environment and the potential for growth.”

Changing fast – Other retailers will be watching closely.  According to mobile retail strategy consultancy Velti, the industry is changing fast.  Tesco virtual shopping:  Tesco insist the idea is not just a gimmick.  “Retailers are struggling to keep up,” says Matt Cockett, vice president of sales at the company.   “A mobile strategy is key for any retailer because the revenue has more than doubled in the past 12 months.

“Mobile investment is about how you develop a strategy and manage to take advantage of the oncoming rapid changes in technology.  He added: “The Holy Grail is to connect the data touch points and to get a comprehensive view of each individual customer.  “Retailers need to consider all touch points that drive mobile traffic to support online, mobile and in-store, and ultimately increase conversion rate.”  Retail is increasingly all about making it as easy and convenient as possible for consumers to part with their cash.

Perhaps it won’t be too long before the Tesco experiment will come to a bus stop or train station near you.

 

Crossword Puzzle # 01 – ERP – focusing on ERP related topics

Are you an ERP expert?   Solve this Crossword.

Crossword Puzzle ERP

Crossword Puzzle ERP

  • Across

3.     PRO Module

5.     Manufacturing Module

6.     Nervous System on Computer (Hint: Digital) (3 Words)

7.     Account Module

8.     Revenue Module

11.   Inventory control Module (2 Words)

  • Down

1.     Measure for errors (2 Words)

2.     Purchase Module

4.     This chip replaces bar code

9.     List of items Module

10.   Government dues Module

  • Crossword Puzzle ERP created by Jyotindra Zaveri – ERP consultant and trainer.

  • Click here to see the solution.
  • Your feedback will be appreciated.  Hope you will share with Like-minded people!

ERP Lecture in Germany

ERP Lecture in Germany by Zaveri

International Faculty

I am glad to inform you that I was invited to give a lecture on the subject of ERP in Germany.  It was a great experience to discuss with German students.

Here are the glimpse of the ERP lecture:

The presentation that I used for my lecture at the university is also published on this blog.  Here is the link  https://dnserp.wordpress.com/erp-presentation-32-erp-modules

I will appreciate your feedback.  If you Like it Share it.

2011 blog review – Viewed about 2,500 times in 2011.

Automatic analytic helps in fine tuning your blog strategies.  At end of the year it is a good idea to analyse the social media work.  Here is a cool summary, that I would like to share with you.

The WordPress.com stats has prepared a 2011 annual report for this DNSERP blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on.  See the report to learn more.  Don’t you think this is interesting?

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